Brand Marketing & Content Manager

EXPERIS

Job Title: Brand Marketing & Content Manager
Location: London (Hybrid)
Job Type: Contract

Purpose of the job:
Drive successful commercialization of all launched Reduced risk platforms in the UK and Ireland through strong brand equity and coherent to global brand building activities in all B2C and B2B channels.
Embedding the global brand guidelines in the local market and producing, trans-creating and deploying omni-channel toolboxes, content strategy and campaigns for commercial activities as per approved Commercial Deployment Plan in order to achieve acquisition and retention objectives. Ensure delivery of the content is in line with global brand positioning, frameworks and guidelines following the legal restrictions applicable in the markets.
Manage direct reports, agencies performance and contracts, projects and internal stakeholders in order to effectively engage customers with our brands. Grow brand awareness, support LAS journey along the funnel and maintain retention at the highest level via meaningful and relevant brand communication.

Job Description
CONTENT STRATEGY AND DEPLOYMENT

• Within the UK and Ireland and in line with global directions, develop content strategy with clear communication approach offline and online. Manage content delivery, media planning, budget, process, projects & execution across channels & audiences for B2B and B2C customers.
• Identify and pursue new opportunities for LAMPs activation across a plethora of relevant and high CC usage touchpoint.
• Govern markets’ media plans following agreed priorities.

DRIVING CUSTOMER ACTIVATION THROUGH MEANINGFUL BRAND CONTENT

• Translate strategy into actionable projects. Select the best communication channel mix for each campaign, leveraging on omni-channel deployment. Lead high complexity projects within clear outcome, scope, budget, resources and timing applying appropriate project management methodology Ensure Content activities adhere to Global Branding, maximize usage of global assets, identify the gaps and create locally. Ensure that content & communication is published across channels on time and according to media plan & strategy. Track engagement metrics and present results against objectives. Support and guide the markets in the adaptation process ensuring the synergies. Propose improvements in order to maximize relevancy. Continously look for best practices for effectiveness across industry standards and other market experience.
• Locally embed global best practices through trans-creation of messages, toolboxes and initiatives generated by OC Consumer (RRP) team.

AGENCY MANAGEMENT & CONTENT PRODUCTION

• Manage relationships and contracts with 3rd party suppliers (including but not limited to digital development, content, transcreation agencies) to build partnership and ensure effective support of the business activities, ensuring that content & campaigns are delivered in expected quality, budget and on time.

CONTENT PERFORMANCE MANAGEMENT

• Continuously assess and monitor brand and product communications effectiveness (content, event, etc.) to optimize awareness, acquisition and retention and NPS

STAKEHOLDER MANAGEMENT

• Maintain strong and effective relationships with Region, HUB, project owners and markets. Proactively manage stakeholders expectations and ensure transparent and quality communication development

PEOPLE

• Manage and develop a motivated, skilled and optimally resourced team to ensure that performance levels and professional development will achieve or exceed set objectives.

BUDGET & PROCESS CONTROL

• Manage budget cycles to ensure delivery within budget. Propose and defend budget needs. Govern content creation process, propose improvements and make sure best use of available resources. Maximize effectiveness of the resources and quality.

LEGAL & CORPORATE FRAMEWORK

• In conjunction with company’s internal and external legal advisors, ensure that all brand and communication activities and deliverables are up to date, within the context of current legislation and local regulations as well as policies, requirements, guidelines and SOPs.
• Maintain a thorough understanding of the major Legal and/or corporate issues & work with legal and EA teams to find creative solutions, in order to ensure that the high-risk touchpoints of media campaigns incl. paid, in-store activation and LAMPs are delivering relevant brand reach