Brand Manager

Cast UK Limited

Brand Manager x2

Langley, Berkshire

40,000 – 50,000 Per Annum + Car/Car Allowance and benefits

A leading distributor in cleaning goods and services are seeking to appoint 2 new roles within the organisation for Brand Managers to grow and develop areas of the business which have a great deal of scope for increased UK recognition and expansion.

Role Profile

The Brand Manager will own the development of the products within the exclusive brand ranges of cleaning & hygiene products. You will listen to the voice of the customer and use data gathered from outside and within the business to continuously innovate and improve the ranges to deliver class-leading product offerings to our customer base both digitally and through traditional methods. You will work with 3rd party suppliers and manufacturers, their sales teams and customers to perfect the product range offering and to manage a process of range continuous development. You will constantly drive to develop the best product ranges in the industry and ensure that that brands are ahead of trends and competitors.

Candidate Profile:

• Demonstrates integrity in every aspect of work and dealing with others
• Previous experience in brand development and managing a range of consumable products or FMCG’s is essential
• Up-to-date with latest B2B marketing trends and best practices
• Excellent communication, presentation and organisational skills.
• Understanding of sales in the professional cleaning and hygiene sector
• Data-driven thinking and an affinity for numbers and able to present key findings in a timely manner partnered with a creative mind
• Strong willingness to learn and develop self
• A resilient and motivated to effectively manage relationships with both internal and external customers
• Strong and confident team player with ability to confidently push change and direction
• Represent and attend conference, trade fairs and shows to gain market knowledge and support brand growth in new areas
• Excellent attention to detail
• Flexibility and willingness to meet varied hours and some travel is essential to success in this role
• Driving licence

Key Responsibilities:

• To own, manage and develop the core brands and their associated product ranges so that company market share is grown and developed in line with targets
• To work closely with the marketing teams to develop suitable ranges of sales and marketing collateral
• Develop marketing material for product release and updates
• Create and present new products, features and benefits to internal and external customers
• Analyse sales and market research to identify trends and gaps
• Seek competitor advantage and support the generation of effective targeted campaigns
• Prepare and provide ad-hoc reporting and analysis metrics and reporting for senior leadership teams
• Work closely with customers to understand requirements and develop insight for future development
• Review cleaning and hygiene industry trends and feedback anticipate future development

• Recommending strategies to position the brands for growth
• Monitoring the performance of a brand through key performance indicators (KPI)
• Manage all assets associated with the brands and communicate
• Working with internal marketing teams to develop and implement marketing campaigns for the brands to raise awareness and sales penetration
• Maintaining and growing the brand’s affiliations and partnerships
• Understand and develop the vision, mission and product offer and represent the brand’s voice and personality – become the Brand Ambassador.

Renumeration

40,000 – 50,000 + Car/Car allowance & benefits

About Cast UK

Cast UK is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector. With this unique insight and knowledge, our consultants are able to place individuals from trainee through to main board. For more information on Cast UK and a complete list of all of our current vacancies, please visit (url removed).