Brand Manager

Southwark, London
Immersive Group Gaming Inc
We are on a mission to take Immersive Entertainment to a whole new level

Immersive Gamebox is revolutionising the gaming landscape, delivering a unique, shared and social gaming experience, captivating audiences of all ages and skill levels

When it comes to fun and games, we’re in a league of our own with over 25,000, 5 star Tripadvisor reviews putting us in the top 10% of attractions worldwide

We are looking for people who want more than a job – they want to help build a company that disrupts an entire industry. With Immersive Gamebox, you’ll be allowed to push your boundaries, find out what you’re capable of, work with and learn from brilliant colleagues, and enjoy the journey of building a business. Sound like something you can get on board with? Awesome.

The Role:

We are seeking a highly motivated and experienced Brand Manager to lead our new game launches, brand campaigns, creative request process, and oversee other brand-led activities. In this role, you will also be responsible for executing the customer journey that aligns with our brand and content strategy, including both digital and physical touchpoints. As a key member of our marketing team, you will work closely with cross-functional teams to ensure that our brand is effectively communicated across all channels.

Responsibilities:

Develop and execute comprehensive brand campaigns that align with our business goals and target audiences

New game launch go-to-market execution (web, social, email, in-store, earned, and paid channels)

Oversee the creative briefing process and maintain brand guidelines to ensure consistent brand messaging across all channels and touchpoints.

Collaborate with cross-functional teams to develop and implement marketing strategies that effectively communicate our brand and content.

Create and execute the on-site customer journey that enhances the overall customer experience and aligns with our brand and content strategy, including both digital and physical touchpoints.

Develop and execute brand research initiatives to gather insights and ensure that our brand is resonating with our target audiences.

Monitor and analyse brand performance metrics to measure the effectiveness of brand campaigns and initiatives.

Manage external agency relationships (Creative & PR) and collaborate with them to execute campaigns and initiatives that meet our brand and business objectives.

The Person:

5+ years of experience in brand management, with a proven track record of developing and executing successful brand campaigns.

Experience in the entertainment industry, preferably in location-based entertainment or similar.

Excellent communication and collaboration skills, with the ability to work cross-functionally with teams at all levels.

Strong project management skills with the ability to manage multiple projects simultaneously.

Data-driven mindset with the ability to analyse brand performance metrics and make data-driven decisions.

Creative thinker with the ability to develop innovative brand campaigns and experiences that resonate with target audiences.

Embrace our core values – Fast, Focused and Fun – and the ‘why’ behind them. You’re fired up by our mission to bring people together through shared play and are energised by our rapid pace of expansion in order to become the world’s first immersive entertainment platform.

Excellent verbal/written communication;

strong writing and copy-editing skills

Demonstrated ability to manage marketing campaigns (digital or offline)

Entrepreneurial spirit and willingness to learn

Organised, high attention to detail, and able to prioritise

Ability to remain calm, focused, and effective under stress

Efficient from thinking to execution

Benefits:

New and exciting concept, with an ambitious growth plan

A chance to test our games before the general public

Hybrid Working (3 x days in the Office / 2 x days Flexible)

Highly experienced Founders, Executive Team, and Investors

NEST Pension

Employee Assistance Programme – EAP (Self and Family)

INDUK