To support the development of brand strategy and lead the implementation of tactics through the leadership of the XF team. This includes the external strategy and commercial interaction with key customer groups within the particular therapeutic area, including clinical, governmental, national and regional payer groups to deliver positive outcomes. Working with key internal stakeholders from Payer Evidence, Medical, Account Management, Senior Management and other Therapeutic Area teams, the Brand Account Leader will lead strategic planning for patient access (Value story/propositions) and communicate accordingly for the nominated brand. The Brand Account Leader is responsible for the delivery of sales and customer value within defined resources. Accountable for all marketing team deliverables the brand including driving practice change at scale, developing the single brand plan tactical execution and activation.
Responsible for and owns the single brand plan and leads the brand planning process
Leads the XF team (including IBEX, Medical, Policy, Access, Compliance, Finance)
Responsible and leads the process and inputs required for LRP and other business planning cycles
Ensures omnichannel is Embedded into the brand plan and planning process
External engagement with key stakeholders, influencers and decision makers
Uses insights and performance data to ensure strategic decision making is informed and agile to market shifts
Degree qualified, ideally with additional post-graduate qualification such as an MBA
It is mandatory for the performance of this role to hold or successfully acquire Nominated Signatory status. You are required to gain Nominated Signatory status within 6 months of commencing your role. You are also required to pass re-validation testing every 12-24 months or as required.
Job Title: Brand Manager
Location: Capability Green, UK
Rate/Salary: .00 GBP Daily
Job Type: Contract
Trading as Aston Carter. Allegis Group Limited, Bracknell, RG12 1RT, United Kingdom. No. . Allegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. Aston Carter is a company within the Allegis Group network of companies (collectively referred to as “Allegis Group”). Aerotek, Aston Carter, EASi, Talentis Solutions, TEKsystems, Stamford Consultants and The Stamford Group are Allegis Group brands. If you apply, your personal data will be processed as described in the Allegis Group Online Privacy Notice available.
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