Brand Demand Creation Insights Manager

Unilever

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Brand Demand Creation Insights Manager Apply locations 100VE time type Full time posted on Posted 2 Days Ago time left to apply End Date: May 16, 2025 (4 days left to apply) job requisition id R-62521

Job Title: Brand Demand Creation Insights Manager

Location: 100VE, London

ROLE PURPOSE

We are seeking a strategic and result-oriented Brand Demand – Creation Insights Manager to lead the optimization of our social-first brand activations, drive brand influence, and accelerate growth within the dynamic beauty & wellbeing social and Dcommerce landscape.

This role will be transformative in elevating brand performance and maximizing media ROI through data-driven insights and innovative strategies. You will be responsible for leading global initiatives, collaborating with cross-functional teams, and establishing best practices to ensure our social-first activations achieve exceptional results. Key responsibilities include:

Global Social-First Activation Performance & Optimization:

• Drive global end-to-end brand social-first activation performance measurement and optimization across Brand Say (BS) and Others Say /Influencer Marketing (OS / IM) initiatives.

• Collaborate with the Global Brand & Demand Creation teams to improve brand equity, media ROI, and BESS measures.

Content Excellence & Asset Testing:

• Elevate content quality through rigorous asset testing, identifying key beauty aesthetics that impact brand image.

Post-Campaign Analysis & Learning:

• Curate global learnings from post-campaign analysis to optimize impact on organic brand buzz, social engagement, and brand equity measures.

Insights Automation & AI:

• Advance insights automation by developing and implementing AI-generated insights for social activation performance optimization.

Media & Content Strategy Optimization:

• Work with Growth Analytics to identify optimal media mix and content strategy synergies to enhance media efficiency and ROI.

• Understand how different parts of the purchase funnel are impacted.

Brand-World Building & Influence Growth:

• Partner with Global CMI and Brand leads to build brand-world presence and grow influence in strategic social communities.

• Develop audience engagement and targeting guidelines to articulate brand superiority.

On-Retail Marketing Growth:

• Identify retail marketing growth drivers through media mix analysis to improve performance metrics within the Dcom ecosystem.

Best Practice Leadership & Collaboration:

• Establish and lead a best practice sharing program across Business Units to maximize strategic insights impact.

Skills and Experience:

• Extensive experience in social media marketing, digital analytics, and e-commerce with proven results.

• Expertise in digital insights & analytics tools.

• Strong understanding of e-commerce platforms and retail marketing strategies.

• Experience with AI-driven insights and automation is highly desirable.

• Proven ability to lead global initiatives and collaborate across teams.

• Strong knowledge of brand equity measurement and media ROI analysis.

Desired Skills:

• Data analysis, trend identification, and actionable insights.

• Strategic planning and social media/e-commerce strategy development.

• Media mix optimization expertise.

• Proficiency in AI tools for insights and automation.

• Effective cross-functional collaboration skills.

What We Offer

We are open to discussing flexible working options. We promote diversity, inclusion, and provide reasonable adjustments during the application process. Learn more about our Employee Resource Groups and inclusion initiatives on our website.

Location

Initially based at 100 Victoria Embankment, London, until early 2025, then moving to Kingston Campus following ongoing developments.

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