Brand & Corporate Marketing, UKI Field Marketing, Senior Lead

B Capital
Description

This role is the lead architect for UKI brand perception and corporate marketing, tasked with translating the “Agentic Enterprise” narrative into a powerful commercial engine. The core mission is to convert global brand strategy into high-impact local programs that resonate with customers and stakeholders, positioning Salesforce as a vital economic partner and the leading Agentic Enterprise brand in the UKI. This includes orchestrating integrated brand campaigns and driving local activations for global sports partnerships (F1, LIV Golf, Tottenham Hotspur) to position Salesforce as the UKI’s most trusted Agentic AI provider, while enabling teams to ensure all UKI marketing aligns with the core narrative.

You will transform brand and corporate marketing into a proven, high-performance commercial engine by working with digital and data teams to generate the market awareness and stakeholder confidence needed to fuel future pipeline generation, conversion, and ACV growth across the region. Crucially, this role requires an “Agentic” mindset, focusing on automating operations and administrative tasks to prioritise high-value strategy that directly connects brand authority and market confidence to commercial growth for the UKI OU.

Key responsibilities:

• Brand Campaign Activation & Media Orchestration: Lead the UKI activation of global brand campaigns, acting as the primary lead for the brand media agency (scoping, briefing, optimisation, reporting), defining brand metrics (Awareness, Familiarity, Perception) to demonstrate impact on the full marketing funnel, and overseeing the operational backbone of our campaigns (e.g. trafficking, tagging, creative asset management)
• Sports Marketing Campaigns & Strategic Events: Orchestrate local activations for global sports partnerships (F1, LIV Golf, Tottenham Hotspur) that position Salesforce as the UKI’s most trusted Agentic AI provider and showcase “Agentforce in action”, including social, influencers and events activations, and support MLT and HQ Sports Marketing team with assessing and negotiating any local sports partnerships, ensuring alignment with global policies and governance.
• Messaging Governance & Enablement: Serve as the “Global-to-Local Bridge” for Agentforce Messaging, owning governance and running enablement to ensure all internal and external UKI marketing activities align with the core “Agentic Enterprise” narrative, from keynote scripts to partner activations.
• Corporate Marketing Campaigns & Narrative Integration: Partner with PR/Comms, PubSec and Government Affairs teams to embed the UKI narrative where relevant across UKI marketing activities, as well as shape standalone Corporate Marketing campaigns that reinforce Salesforce’s position as a trusted AI leader, localising key corporate content like World Tour Keynotes and Customer Zero stories.
• Strategic Alignment & Commercial Influence: Translate complex brand performance metrics into business-ready insights, working with HQ, Data strategy and Media teams to demonstrate to UKI Field Marketing teams how brand fuels pipeline generation and long-term ACV growth through brand-to-demand modeling and strategic audience management.
• Agentic Marketing Maker: Automate Brand Operations by leveraging AI & agentic technology to transform and streamline operations (e.g. trafficking, tagging and QA of creative assets across our media mix), reporting (e.g. MPRs/PCAs), modelling (e.g. predictive commercial modeling, brand-to-demand uplift and correlative studies) and enablement (e.g. Messaging Agents).

Required Skills:

• 7+ years of B2B marketing experience, including developing and executing integrated brand campaigns and corporate marketing strategies for large, complex markets.
• Strong command of Salesforce company, customer, messaging and product fundamentals, as well as core marketing principles (e.g. full funnel marketing, campaign best practices).
• Proven experience acting as the primary lead for managing media and creative agencies, managing multimillion-pound investments, and leading end-to-end campaign operations (scoping, budgeting, briefing, optimisation, reporting/QBRs etc.)
• Demonstrated ability to translate complex brand metrics (e.g. Awareness, Familiarity, Perception) into business-ready insights, including experience with Brand-to-Demand modelling and quantifying commercial ROI.
• Cross-functional leadership and stakeholder management skills, with experience navigating complex enterprise ecosystems (e.g. global/local, partner, agency etc).
• Ability to own and deliver strategic cross-functional programmes independently, exercising a wide latitude in determining objectives and approaches to critical assignments.
• A proactive problem solver who takes charge of complex issues, gathers multiple viewpoints, and drives towards resolution with a high degree of initiative.
• A mindset that exemplifies the “business first” approach when evaluating strategy and outcomes.
• Exceptional executive communication and storytelling skills, with proven ability to persuade and align stakeholders and leadership on complex full-funnel strategies.

Preferred Skills:

• Experience with messaging governance and enablement, ensuring internal and external narrative consistency (e.g. Agentforce narrative).
• Experience leveraging AI/Agentic technology to automate marketing operations and drive predictive commercial modeling.
• Fluency in using tools and platforms for data analysis, reporting and audience segmentation (e.g. Tableau) as well as campaign operations tools for media trafficking, tagging, and creative asset management.
• Strong networks with internal Salesforce teams (e.g. HQ/EMEA) and/or external agency/partner stakeholders
• Technical experience in data strategy, audience segmentation, and managing full-funnel integrated journeys.
• Ability to coach or mentor others on marketing fundamentals and business metrics.
• Experience supporting the assessment and negotiation of brand sponsorships and sports partnerships.