Brand & Community Manager

ROLEY’S

Join the Health-Conscious Beer Revolution!

Community & Brand Manager

ROLEY’S, creators of the game-changing Super Natural Lager-a revolutionary, low-calorie premium lager that retains full flavour and essential nutrients-is on the hunt for a dynamic and passionate Community & Brand Manager to help grow our presence within the health, wellness, and fitness community.

Are you someone who lives and breathes wellness, understands the power of community, and loves the idea of combining health-conscious living with enjoyable indulgence? Do you thrive in an environment where innovation meets authenticity? Then we want you to join the ROLEY’S journey!

Key Highlights:

• Innovative brand disrupting the beverage market with Super Natural Elixir technology.
• Backed by extensive research in partnership with Sheffield Hallam University.
• Exclusive beverage partner with HYROX, a leading global fitness competition.

Role Information

Role: Community & Brand Manager

Location: Flexible (with regular travel to between Manchester and London and events across the UK)

Type: Full-Time

Your Mission:

You’ll spearhead the growth of ROLEY’S vibrant community, amplifying our unique story and building genuine, lasting relationships across digital channels, fitness events, and lifestyle venues. Your creativity, drive, and insight will position ROLEY’S as the beverage of choice among fitness enthusiasts, millennial professionals, and health-conscious social drinkers.

Reporting To: ROLEY’S Senior Management, playing a crucial role within our agile and innovative marketing team.

Responsibilities:

• Develop and execute integrated community-building strategies to engage fitness enthusiasts, wellness influencers, and health-conscious consumers.
• Plan, coordinate, and manage exciting experiential marketing events, including fitness competitions, festivals, and pop-ups.
• Drive ROLEY’S online presence through strategic social media management, influencer collaborations, and compelling digital content creation.
• Monitor, measure, and report on the performance of community initiatives and campaigns.
• Cultivate and nurture relationships with strategic brand partners, ambassadors, and key opinion leaders within the wellness and fitness industry.
• Collaborate closely with the sales team to support distribution and retail partnerships.
• Act as the brand’s ambassador, passionately representing ROLEY’S at events, online, and through consumer interactions.

What We’re Looking For:

• Proven experience (3+ years) in brand management, community engagement, or related roles, preferably within wellness, health, fitness, or fast-moving consumer goods.
• Demonstrable track record in successful brand building and community engagement initiatives.
• Excellent communication skills with the ability to craft compelling messaging across multiple digital channels.
• Deep understanding of digital marketing, particularly social media platforms and influencer engagement.
• Exceptional project management skills, with experience managing events and activations.
• Genuine passion for health, wellness, fitness, and lifestyle brands.
• Entrepreneurial spirit with a proactive, can-do attitude.

Benefits?

• Salary between £28,000 to £45,000 depending on experience.
• Holidays of 25 days plus all bank holidays per year.
• Access to a wellbeing and benefits app with retail discounts, private GP over the phone and much more.
• Flexible working arrangements, including the ability to work remotely.
• Annual company ‘Workcation’ to celebrate successes and plan future innovations.
• Company-sponsored gym and Whoop memberships and employee wellness programmes.
• Free ROLEY’S workwear and merchandise.
• Ongoing opportunities for personal and professional development.

Why Join ROLEY’S?

• ROLEY’S BV Ltd (soon to become ROLEY’S) is an exciting startup redefining premium brewing with innovation, quality, and the world’s first zero-sugar, low-calorie lager, naturally rich in B vitamins We are committed to sustainability, innovation, and empowering consumers to make healthier lifestyle choices.
• Be part of a groundbreaking company disrupting the beverage industry with our proprietary low-calorie, nutrient-packed Super Natural Lager.
• Help shape a brand set to redefine the beverage market!

If you’re ready to help shape the future of beverages and become part of an exciting growth journey, apply today and let’s make ROLEY’S the drink of choice for the health-conscious generation!