Brand and Marketing Manager NEW

Dereham, Norfolk
Brand Recruitment

Are you a creative, commercially minded marketer who knows how to build a brilliant brand, bring it to life through compelling content and turn great ideas into genuine business opportunities? Someone who’s just as comfortable shaping strategy as getting stuck into creating content, delivering campaigns and generating leads? If so, this could be a fantastic opportunity to build a marketing function from scratch and play a key role in the growth of an ambitious business.

The Company

Our client is a hugely successful and growing food business supplying customers across the UK. If you haven’t eaten one of their products in the last couple of weeks, there’s a pretty good chance the person next to you has.

With ambitious expansion plans, exciting product innovation and growing retail ambitions, the business is looking to build a nationally recognised brand. New partnerships and collaborations are opening up, making this a fantastic time to join and shape its marketing function from the ground up.

The Role – Brand and Marketing Manager

This is a fantastic opportunity for a creative, commercially minded marketer who wants to do more than deliver someone else’s marketing plan.

Working with the leadership team, you’ll shape the brand and marketing strategy, create compelling content and deliver targeted campaigns that generate enquiries from national foodservice operators, wholesalers, restaurant groups and retailers. You’ll also help bring product launches, chef demonstrations and new collaborations to life, turning ideas into qualified sales opportunities.

It’s a rare combination of strategic influence and hands-on creativity, with a genuine voice in the company’s growth and the opportunity to build something that has your fingerprints all over it.

Key Responsibilities – Brand and Marketing Manager

• Develop and deliver a marketing strategy that supports the company’s ambitious growth plans.
• Take ownership of the brand, ensuring a consistent, compelling identity and tone of voice across all channels.
• Personally create engaging content across social media, digital platforms and marketing materials, including photography, filming, editing and writing.
• Build the company’s social media presence, particularly across LinkedIn and Instagram, developing audiences and encouraging meaningful engagement.
• Work closely with the leadership, product development and chef teams to organise product launches, coordinate chef demonstrations and bring new products and innovations to market.
• Help shape and promote exciting new partnerships and collaborations, identifying opportunities to extend the brand’s reach.
• Develop targeted campaigns that generate qualified enquiries and sales opportunities from national foodservice operators, wholesalers, restaurant groups and retailers.
• Plan and deliver email marketing campaigns, using CRM data to segment audiences, nurture relationships and support customer engagement.
• Use CRM systems to track campaign responses and enquiries, support timely sales follow-up and measure how marketing activity contributes to qualified opportunities.
• Produce engaging sales and marketing materials, from product presentations and email campaigns to customer stories and website content.
• Establish marketing processes, manage budgets and measure performance, continually refining activity to deliver the best results.

About You – Brand and Marketing Manager

We’re looking for someone who can see the bigger picture but is equally happy picking up a camera, writing a great piece of copy or getting stuck into a campaign.

You’ll be comfortable developing ideas, challenging thinking and turning a relatively blank marketing canvas into something rather impressive.

Ideally, you’ll bring:

• Broad marketing experience, with the confidence to take ownership of both strategy and delivery.
• A genuine flair for content creation, storytelling and brand development.
• Strong writing skills and an eye for engaging photography, video and visual content, with the ability to produce and edit content personally rather than relying entirely on agencies.
• Experience building social media audiences and creating campaigns that deliver meaningful engagement.
• Experience using CRM systems and delivering effective email marketing campaigns, with an understanding of audience segmentation and customer engagement.
• A commercial mindset and experience turning targeted marketing activity into relevant enquiries and qualified sales opportunities.
• The confidence to work closely with senior stakeholders, chefs and commercial teams, contributing to discussions around innovation, retail growth, partnerships and new opportunities.
• A proactive, resourceful approach, with the ability to establish processes and make things happen without needing a fully formed marketing department around you.

Experience within food, FMCG, hospitality or another product-led business would be advantageous, although we’re equally interested in people from other sectors who can demonstrate the right combination of creativity, commercial thinking and initiative.