Paddy Power Betfair
About the Role
As the Betfair Digital Account Executive you will be responsible for assisting the Digital Account Manager in their duties. Your key focus will be on making sure that Digital Marketing activity is aligned with the Betfair strategy, reporting on its success and suggesting improvements or opportunities. You will be working within various multidiscipline tribes across the Betfair business, so collaboration is key along with a keen eye for detail and the ability to present key information & insight back to a wide range of stakeholders.
Key Responsibilities
Responsible for production of a variety of core reports and presentation templates including acquisition and marketing performance reporting
Pulling data and using it to spot key patterns and trends
Working closely with stakeholders across the Betfair business from marketing to commercial to finance
Liaising with channel owners like search and partnerships to ensure acquisition strategy is aligned with the overall proposition
Prioritisation and coordination of asks from internal teams
Requirements
Detail orientated with strong numerical skills
Knowledge / experience of digital marketing channels
Effective time management and project management skills
Excellent verbal and written communication skills
Curious mindset, willing to explore data and ask questions.
Proficient with Microsoft Office stack