B2B Marketing Manager

Market Harborough, Leicestershire
CDS Global

Location: UK (hybrid-3-4 days in office and 1-2 days working from home)

Salary: £45k-£50k per annum

Hours: 37.5 Monday to Friday 9am 5.30pm

Closing Date: Monday 30th September 2024

We are a prominent technology-driven outsourcing provider with operations in the UK and the US. We specialise in delivering business process and customer relationship management solutions to organisations throughout the world.

We are dedicated to exceeding expectations, embracing innovation, and building strong partnerships with our clients. Our goal is to help our clients thrive in their respective industries by providing outstanding outsourcing solutions tailored to their unique needs. We are the brand behind world class brands.

Working in a modern, open plan office with a games room, gym and social rooms, we promote a friendly and diverse working environment with a focus on support, wellbeing and helping each other to ensure you have a positive experience every day.

Position Overview

The B2B Marketing Manager is responsible for planning, executing, and optimising marketing strategies aimed at promoting CDS Global and its services to clients, prospects and the industries we serve. The primary goal is to increase the company’s client base and revenue by targeting relevant industries and decision-makers within those industries.

The objective is to drive business growth by effectively promoting SaaS solutions to other businesses, ensuring alignment with overall company goals, and continuously optimising marketing efforts based on performance data.

Main Responsibilities and Duties

Strategy and Planning:

• Develop comprehensive marketing plans to promote our products and services to business clients
• Identify target markets, key segments, and positioning strategies
• Set marketing goals aligned with business objectives
• Contribute to, and ensure alignment with, global marketing plans and activities
• Cultivate plans to support specific geographies and local markets

Campaign Management:

• Design, implement, and manage multi-channel marketing campaigns
• Leverage email, content marketing, social media, webinars, and other digital marketing tactics
• Monitor and optimise campaign performance

Lead Generation:

• Develop and execute strategies to generate qualified leads
• Nurture prospects through the sales funnel
• Collaborate with the sales team on lead qualification and conversion

Content Creation:

• Oversee the production of high-quality B2B content, including whitepapers, case studies, newsletters, and blog posts
• Ensure content is tailored to business audiences and supports lead generation efforts

Market Research and Analysis:

• Conduct market research to understand industry trends, competitor activities, and customer needs
• Develop a strong audience understanding and market positioning strategy
• Leverage analytics tools to measure the effectiveness of marketing campaigns
• Compile and present performance reports

Collaboration:

• Work closely with US marketing team
• Work with cross-functional teams in the UK and US including sales, product management, client delivery and client management
• Ensure alignment between marketing, sales, and overall business goals

Qualifications / key skills required

• Bachelor s degree in Marketing, Business Administration, or a related field. Advanced degrees or certifications in marketing are a plus
• Proven experience in B2B marketing, preferably in the SaaS industry
• Strong understanding of digital marketing channels and best practices
• Technical Search Engine Optimisation expertise, keyword research and strategy
• Excellent project management skills with the ability to handle multiple tasks
• Proficiency in marketing automation tools and CRM systems
• Strong analytical skills and ability to make data-driven decisions
• Excellent communication and collaboration skills

We offer

• 23 days holiday & Bank Holidays & Birthday off
• Workplace Pension with employer contributions
• Employee Assistance Programme
• Mental Health First Aiders
• Onsite Gym
• Insurance Schemes
• Employee Recognition Schemes
• Social Activities
• Free parking
• And more!