Associate Director, Global Integrated Marketing (FTC)

Bumble

Inclusion at Bumble Inc.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We’re happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don’t hesitate to let us know how we can help. In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

About The Role

Bumble is looking for an experienced Associate Director to help scale Bumble’s brand as the leading dating and relationships app across the world. Reporting to the VP of Integrated Marketing, you will be responsible for developing and executing campaigns, strategies and toolkits that are implemented across Bumble’s global markets.

The Associate Director will be charged with leading the development and execution of large integrated campaigns, ensuring creative best practice, operational excellence and accountability towards short and long-term business goals. This is a creative, strategic and operational role within the Global Marketing Organisation that will play a critical role in driving our brand across the world.

This role’s key focus is on increasing awareness and intent to trial across global markets. You should be comfortable executing across a range of marketing initiatives, from global 360 campaigns to conversation driving cultural marketing strategies and consideration driving product marketing. Throughout your work, you should be confident in driving marketing planning, efficient and effective creative development, navigating complex international market dynamics, monitoring analytics and identifying opportunities to build and scale our brand. This is a leadership role within the Integrated Marketing organisation. You will be responsible for leading and developing the talented central integrated marketing team, as well as guiding marketing leadership on key decisions around global strategy and campaigns.

We are looking for someone who thrives in a dynamic environment and feels comfortable juggling multiple projects, switching from creative to strategy with ease and overseeing complex project management. In this role, you will need to build strong working relationships with multiple stakeholders and drive strategic and creative consistency across markets. Past experience in executive leadership, regional marketing teams, cross-functional and agency management is key and you will be a key player in driving collaboration across global initiatives.

Please note that this is a fixed term contract position and is not eligible for sponsorship or relocation at this time.

What You’ll Do

• Work with the VP of Integrated Marketing to implement the 2025 Central Team strategy, driving new user growth. The Central Team leads global brand work.
• Lead a high performing Central Marketing Team, supporting their development, creating opportunities and nurturing team morale.
• Partner with the Bumble Creative Studio and Agency Partners to deliver best in class marketing activity, driving best practice for multi-channel, global campaigns.
• Lead the briefing to execution of global marketing campaigns, working with markets and cross functional partners to develop impactful 360 plans that are delivered on time and on budget.
• Test, track and measure campaign success, working with self-serve dashboards and internal and external research partners.
• Robust strategic understanding with the ability to guide agencies through strategic projects.
• Develop global strategies and toolkits to help drive efficient activation of the Bumble Date brand across markets, working closely with markets on activation, amplification and measurement.
• Drive efficient and effective ways of working between local and central marketing teams, implementing optimisations to increase cohesion across the global integrated marketing.
• Manage the allocation of the Centralised Integrated Marketing budget in 2025, ensuring efficient and effective spend that drives towards our business priorities.
• Build strong relationships with market and cross functional leads, increasing collaboration and consistency across the marketing organisation.
• Manage stakeholders across the business, including executive leadership.
• Prepare presentations and clearly communicate findings from initiatives to management and to the broader organisation.

About You

• Candidates should have extensive experience in managing and executing large, international 360 consumer campaigns and with a proven track record in long term brand building.
• Experience in delivering assets and toolkits to fulfil complex 360 media plans, with confidence across traditional, digital and non-media channels.
• Experience creating campaign strategies and creative briefs, with demonstrated experience utilising consumer research and data to drive actionable insights to inform marketing strategy.
• Experienced team leader, with an ambition to develop and nurture individual development.
• Strong budget, project management and stakeholder management skills.
• Excellent communication, presentation, leadership and interpersonal skills.
• Great attention to detail and ability to work within tight deadlines, adjust to changes and balance short-term needs with long-term strategic ambitions.
• A self-starter with a ‘can-do’ attitude who thrives on taking ownership of initiatives with limited oversight.
• Comfortable working within a lean team and getting stuck in on project execution.
• Creative and innovative, with a finger on the pulse of culture and best in class brand marketing.
• Background of marketing to US, UK, CA, ANZ, DE markets a plus.