This role is accountable for planning, optimising and managing content on our national websites and other national digital platforms as required. You’ll respond to marketing briefs, advise stakeholders and provide innovative solutions to digital content challenges from editing and publishing pages to evaluating and making recommendations for future.
What it’s like to work here
You’ll be in the Web and Magazine team, which is part of the Marketing team, in the Communications and Marketing directorate. As a key part of our small, friendly team, you’ll work extensively with colleagues both centrally, particularly with the Content team, and extensively across the whole of the National Trust.
Your contractual location will be Heelis, our head office in Swindon, however therewill be an opportunity to explore and agree remote working arrangements whichstrike the right balance for you and the Trust.
What you’ll be doing
You’ll plan, brief in, optimise, quality review and manage usable and accessible digital content and journeys that engage audiences and encourage repeat web visits, ensuring high standards, consistency, accuracy and up-to-date brand and tone of voice. You’ll work cross-channel to ensure our campaigns are the best they can be, collaborating and making recommendations to build compelling content journeys that help our supporters find what they need and our internal colleagues to meet strategic and channel KPIs and interpreting analytics afterwards. Crucially, you’ll help build landing pages and play a key role in the transition of content onto our new web CMS and ensure the new web strategy, with its audience-first approach, is championed and upheld.
Who we’re looking for
The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
Wherever you’re from, and whatever your background, we want to hear from you – and it doesn’t matter if you’re jam first, cream first, or even if you don’t like scones at all. Everyone is welcome.
Benefits for working at the National Trust include:
Click here to find out more about the benefits we offer to support you.