Paddy Power Betfair
You’ll lead the ASO (App Store Optimisation) efforts across UK&I markets for all our products. You will be responsible for developing and executing the ASO strategy of our products that will help us increase our visibility on the stores, in addition to supporting the launch and migration of new apps. You will have a holistic understanding of the algorithms that power the App Store and Google Play Store (keywords, screenshots, videos, icon, etc.) – and you will contribute to our organic audience growth. You will also be responsible for innovation and the future growth of the channel.
What you’ll be doing…
Develop best in class ASO strategies across the App Store (Apple) and Google Play Store (Android)
Work with localisation to ensure all our App Stores are effective
Responsible for the ASO budget, spend decision making and results
Experience of native and launching new apps
Line management of ASO Executive, responsible for development and nurturing
Collaborate with the Creative Marketing team to create new assets for the App Stores
Execute the best keyword optimisation strategies across all our products
Monitor the performance & own the reporting function of our App Store marketing, and report to commercial business stakeholders
Create & execute a strategic roadmap for A/B testing in all app stores
Work closely with the wider Digital team to ensure consistent and impactful custom app store pages and app store experiments.
Responsible for forward looking innovation opportunities to ensure we stay ahead of the game.
What we’re looking for…
Independent creation and frequent refreshing of App Store metadata
Understanding of the algorithms that power the App Store & Google Play Store
Strong numerical skills
Effective time management and project management skills
Excellent verbal and written communication skills
ASO experience in other game/app products or agency is required.