Adobe Analytics Manager

Robert Walters

We are looking for passionate Adobe Analytics Manager with subject matter expertise in Adobe Analytics and Adobe Launch and is comfortable operating in a fast paced environment solutions.

As an Adobe Analytics Manager, you will be responsible for the configuration, implementation, and maintenance of Adobe Analytics (AA) and Adobe Launch to gather critical data insights and reporting. You will play a pivotal role in driving data-driven decision-making processes across the organization. Your expertise in Adobe Analytics and tag management will be instrumental in capturing, organizing, and analysing data from various digital properties, enabling the company to optimize performance and enhance user experiences. The role also entails managing internal and third-party tag implementations to ensure accurate and comprehensive data collection.

Responsibilities:

• Tag Management: Implementation and maintenance of internal and third-party tags to capture relevant data across web pages, applications, and other digital assets.
• Quality Assurance: Implement rigorous quality control processes to ensure data accuracy and integrity, troubleshoot data discrepancies, and promptly address any tracking issues.
• Performance Measurement: Define and track key performance metrics related to Adobe Analytics implementation, ensuring the successful achievement of data-driven objectives.
• Cross-Functional Collaboration: Collaborate with various teams, including Marketing, Product Management, UX/UI, and Development, to understand data needs, track key performance indicators (KPIs), and implement data tracking solutions.
• Work collaboratively with the wider analytics team to measure and value all changes to the websites
• Data Governance: Establish data governance practices to maintain data privacy, compliance, and security standards in alignment with industry regulations.
• You will work in a global team collaborating with colleagues by sharing projects, knowledge and experience.

Skills & Qualifications:

Essential

• 5 Years + professional experience using Adobe Launch and Adobe Analytics
• HTML, CSS, JavaScript
• Knowledge of data visualization software like Tableau and PowerBI
• Advanced Excel skills are required
• Excellent written and verbal communication skills and strong attention to detail
• Experience in designing solutions and writing technical documentation
• Develop customize QA and troubleshoot data collection code in complex environments with consistent use of tag management systems
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and extract actionable insights.
• Strong project management abilities to handle multiple initiatives simultaneously and meet deadlines.
• Familiarity with data privacy regulations (eg, GDPR, CCPA) and their implications on data collection and usage.

Desirable

• Demonstrable experience of solving onsite problems using Analytics tools, including debuggers (Omnibug, Ghostery, etc)
• Strategic Thinker: Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making recommendations
• Knowledge and understanding of Salesforce and Adobe Marketo platforms

Education/Certification/License:

• Bachelor’s degree in Business, Marketing, Analytics, or a related field.
• Proven experience in configuring Adobe Analytics and implementing tag management solutions across various digital platforms.
• In-depth understanding of digital analytics methodologies, data collection techniques, and industry best practices.
• Proficiency in data visualization tools and reporting platforms to create compelling reports and dashboards.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates