Acquisition and Retention Director

GOUSTO

We’re looking for a candidate to fill this position in an exciting company.

• Defining and executing our annual acquisition marketing plan to achieve new customer targets
• Ownership of our CRM platform, managing customer retention through campaigns and digital product techniques
• Be responsible for the production of our annual orders forecast, understanding weekly order volumes and variances, taking action as required to deliver the plan
• Act as Lead for one of our Tribes, responsible for delivering digital customer experiences that support revenue growth through improved customer acquisition and retention
• Management of the acquisition and retention marketing budget
• Working closely with our Brand Marketing and Creative team, and our media agency, to build coordinated media plans across Brand and Acquisition

• A seasoned performance-led marketer, having held roles previously with acquisition and CRM responsibilities
• Deeply commercial, with knowledge of customer lifetime value and unit economics to drive marketing decisions
• Financially-savvy, and comfortable with reviewing and overseeing financial and marketing models
• Resilience to enjoy the day-to-day challenges of a fast-moving trading environment