Account Director AFRS

PeopleScout RPO

Account Director AFRS

Location: Bristol

This is a career-defining client leadership opportunity, working on a history-changing contract.

For the first time ever, all 3 UK Armed Forces have joined together in their recruitment. Join TMP and help deliver groundbreaking, award-winning, multi-channel brand and recruitment marketing solutions for the Royal Navy, British Army and Royal Air Force.

As part of a Serco-led consortium, TMP has been awarded the contract to deliver all marketing for UK Armed Forces recruitment. This joint initiative is known as the Armed Forces Recruitment Service (AFRS). Running until 2037, this contract offers an unrivalled opportunity to make a long-term, positive impact on the UK Armed Forces and help transform the defence of the nation.

It means having the very best client leadership in place, to lead the day-to-day client relationships across the tri-Service. And that’s where we need you.

The Role

It starts with focusing on the transition phase of the contract. Over this first 21 months, your priorities will include developing strong relationships with all stakeholders at a tri-Service level to build a complete picture of the requirements. It’s about understanding what’s worked previously and what success looks like for the Services. Working closely with the Senior Director AFRS and Strategy Director AFRS to build and deliver a 2-year marketing strategy, you’ll make sure everything’s ready for a smooth launch in 2027.

We’ll look to you to create a strong client platform for the contract to flourish. And, after the transition phase, your responsibilities will include:

• Continuing to work closely with the Service and the Serco consortium, ensuring marketing strategies are effectively driving pipelines across all areas
• Understanding the performance of existing campaigns and opportunities for growth
• Identifying and delivering continuous improvement and innovation across the duration of the contract
• Ensuring the smooth running of the client service team to deliver a seamless service to AFRS.

Who we’re looking for

An experienced client leader, you’re a confident networker with the gravitas and ability to sell complex strategic marketing solutions. You’ve built and led teams too. And, with the ability to deliver accurate commercial forecasts, you always take a structured approach.

You’ll bring:

• Expertise of building long-term client relationships within complex or multi-structured organisations
• Expertise of driving customer satisfaction with a focus on delivering according to KPIs
• Good understanding of B2C & B2B marketing across ATL and BTL strategies
• Experience of managing complex pipelines and deploying multiple multi-channel activations, with a strong understanding of marketing strategy and media.
• A deep passion for developing effective and memorable creative campaigns.
• A true entrepreneurial spirit and real desire to help build a formidable agency from the ground up.

Please note, this role will require full SC clearance.

What’s in it for me?

As a TMP Worldwide (part of PeopleScout) employee, you’re set to gain so much from being part of our team, including:

• Time off to rest, recover or conquer items on the bucket list with 27 days’ holiday (+ 8 bank holidays) and a holiday purchase benefit where you can buy up to an additional 5 days
• Great company paid benefits including our health cash plan, life assurance, company pension and access to an Employee Assistance Programme
• A hybrid working pattern plus other great flexible benefits such as a TechScheme, free mortgage advice and more
• Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement
• Excellent health benefits get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits or grab some great discounts at your local gym
• Opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme.

About us

TMP is the UK & EMEA market leader in Talent Advisory (TA) covering employer brand, insight, media & social, content, comms and creative solutions. We’re one of the largest and most awarded agencies in our market, with ambitious plans for growth. In 2024 we developed outthink’, a new proposition for the agency to go to market. Outthink is all about digital and social-first thinking, with innovation at the heart of our offering. It’s about finding new ways to help our clients succeed.

TMP is a part of PeopleScout, one of the leading RPO providers worldwide and part of the TrueBlue Inc Group.

We are an equal opportunities employer and positively encourages applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Next steps / Call to action

If this sounds like you, we’d love to hear from you. Click the apply button and start your application today!