B2B Marketing Executive NEW

Willenhall, West Midlands
Gleeson Recruitment Group

B2B Marketing Executive

Salary: £30,000 Location: Willenhall (Hybrid)
We’re working with an established, well-respected business operating across the food, retail and wholesale sectors to recruit a B2B Marketing Executive to join its marketing team.
This is a fantastic opportunity to join a business with a diverse customer base, supporting marketing activity that drives customer engagement, strengthens relationships and contributes to commercial growth.
Working closely with the marketing and sales teams, you’ll have the opportunity to get involved in a varied mix of digital marketing, content creation, campaigns, customer communications and events.

The Role

As B2B Marketing Executive, you will support the planning and delivery of marketing campaigns across a range of channels, helping to promote products, engage trade customers and support sales activity.
Your responsibilities will include:

• Supporting the delivery of B2B marketing campaigns across email, digital, social media and print.
• Creating and updating marketing materials, including brochures, product sheets, presentations and sales collateral.
• Developing engaging content for newsletters, social media, case studies and product features.
• Maintaining website content, product information and promotional pages.
• Supporting new product launches, seasonal promotions and trade marketing campaigns.
• Scheduling social media content and monitoring engagement.
• Assisting with SEO, digital campaigns and reporting on campaign performance.
• Researching market trends, competitor activity and customer needs.
• Supporting the organisation of trade shows, exhibitions, customer events and supplier days.
• Working collaboratively with the sales team to deliver customer-specific marketing materials and promotional activity.

About You

We’re looking for someone who is proactive, enthusiastic and keen to develop their marketing career within a commercial B2B environment.
You’ll ideally have:

• Experience in a marketing role, or a relevant qualification alongside practical experience.
• Strong written communication skills and excellent attention to detail.
• An interest in digital marketing, social media and content creation.
• Good organisational skills and the ability to manage multiple priorities.
• Confidence using Microsoft Office, particularly Word, Excel and PowerPoint.
• A commercial mindset and an understanding of how marketing supports sales.
• The ability to work independently while contributing to a collaborative team.
• An interest in food, hospitality, wholesale, retail or the wider B2B sector.

What’s on Offer?

• Salary of £30,000.
• Hybrid working.
• A varied role with exposure to multiple marketing channels.
• The opportunity to develop your skills within an established business.
• The chance to work closely with both marketing and sales teams.

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

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