Senior Digital Marketing Manager NEW

Five Guys

Burgers & Fries and Incredible Careers

We’re the burger restaurant with the uncomplicated formula: burgers and fries cooked to perfection, with no frozen ingredients. We’ve stuck to the same “perfect and serve” philosophy since our family business began in 1986.

Today, we’re still every bit the family business we started as. We’re passionate about what we do, act with integrity, thrive on healthy competition, and always find a way to get the job done, whatever the challenge.

The Role

We’re looking for a Senior Digital Marketing Manager to lead and shape the digital customer experience across Five Guys UK and our European markets, including France, Germany and Spain.

Reporting to the Head of Brand, you’ll own the end-to-end digital customer journey across Rewards, CRM, website, kiosks, Click & Collect, delivery platforms and drive-thru experiences. You’ll be responsible for developing the digital roadmap, driving customer loyalty and ensuring every digital touchpoint delivers a seamless, engaging and commercially effective experience.

This is a strategically important role, combining digital marketing, customer experience, loyalty, technology and commercial leadership, with the opportunity to make a significant impact across a growing international business.

What You’ll Be Doing

• Leading the digital customer journey across all customer-facing platforms and touchpoints.
• Owning the Rewards programme strategy, performance and future roadmap.
• Driving customer acquisition, engagement, retention and visit frequency through CRM and loyalty initiatives.
• Developing and delivering the digital experience roadmap across multiple markets.
• Partnering with IT teams and technology providers to enhance digital platforms and customer experiences.
• Leading testing, optimisation and continuous improvement across digital channels.
• Supporting new store openings, menu launches, promotions and digital innovation projects.
• Managing relationships with key technology and digital partners.
• Monitoring digital performance, customer behaviour and loyalty metrics to identify opportunities for growth.
• Managing and developing the Digital Marketing Executive.

What We’re Looking For

• Proven experience within digital marketing, CRM, loyalty, digital product management or customer experience.
• Strong understanding of customer journey management and digital ecosystems.
• Experience developing and delivering CRM, loyalty and retention strategies.
• Experience working with digital platforms, technology providers and cross-functional teams.
• Strong stakeholder management and project leadership skills.
• Commercial awareness with a customer-first mindset.
• Ability to analyse performance data and translate insights into action.
• A collaborative and proactive approach, with the ability to influence at all levels.

Desirable

• Experience within hospitality, QSR, retail or other multi-site businesses.
• Experience managing loyalty platforms and customer engagement programmes.
• Knowledge of GA4, CRM platforms and digital analytics tools.
• Experience working across international markets.

What’s In It For You?

• Competitive salary
• Performance-related bonus
• Private medical insurance
• Life assurance
• Employee assistance programme
• 25 days holiday plus bank holidays
• Enhanced parental leave policies
• Five Guys meal allowance
• Ongoing development and career progression opportunities
• The chance to shape the digital experience of one of the world’s most recognised restaurant brands

Why Five Guys?

At Five Guys, we’re passionate about creating incredible customer experiences and incredible careers. As our Senior Digital Marketing Manager, you’ll play a key role in shaping how millions of customers engage with our brand across digital channels, while leading innovation and loyalty strategies that support our continued growth.