Performance Marketing Executive NEW

Gravesend, Kent
Reed

Join a leading organisation in the Southeast as a Performance Marketing Executive where you’ll play a key role in driving measurable business growth.

This opportunity is ideal for a commercially minded and analytically driven individual who thrives in a fast-paced, dynamic environment. You’ll be passionate about performance, using data and insight to optimise campaigns, improve ROI, and deliver tangible results.

Day-to-day of the role:

• Own marketing performance and instruction generation.
• Monitor and analyse portal ROI, lead quality, and valuation lead performance.
• Test and optimise portal spend allocation and competitor benchmarking.
• Track lead follow-through and conversion, measuring website and Yomdel ROI.
• Plan, launch, and optimise campaigns aimed at generating instructions and valuations.
• Manage Google PPC, Meta (Facebook & Instagram) campaigns, and retargeting activities.
• Evaluate branch-level campaigns and leaflet distribution effectiveness.
• Support local prospecting activities, monitoring ROI and performance of various channels.
• Manage off-market and internal mailing campaigns
• Enhance website lead generation by improving landing page performance and conversion rates.
• Collaborate with developers on A/B testing and optimising lead journeys.
• Develop local content plans, optimise Google Business Profiles, and improve local SEO.
• Continuously test and evaluate new lead generation tools and strategies to improve ROI.

Required Skills & Qualifications:

• Experience in performance marketing, digital marketing, paid media, or lead generation.
• Proficiency in Google Ads and Meta advertising.
• Strong skills in analytics and conversion tracking.
• Knowledge of website optimisation, A/B testing, SEO, and local visibility.
• Ability to use data to drive commercial outcomes and improve ROI.

Benefits:

• 33 days paid holiday plus an extra day off for your birthday.
• Pension and life insurance.
• Company rewards and incentives.
• Free on-site parking.
• Employee assistance scheme.
• Paid entry fees for charity events.

Apply now for immediate consideration!