Website Growth Manager NEW

Wrexham, Clwyd
Robert Webb Recruitment

Website Manager

Full-time, permanent role

Monday to Friday

Salary up to £36,000 plus excellent benefits

Own the website. Drive performance. Turn traffic into leads.

We’re looking for a Website Channel Strategist who sees a website as more than just pages and pixels. For you, it’s a growth engine.

You’ll take full ownership of the website as a marketing channel, shaping strategy, improving performance, and ensuring it delivers measurable results. From user journeys to conversion rates, SEO to lead generation, you’ll live and breathe everything that makes a high performing website tick.

This role is perfect for someone who blends creativity with commercial thinking. You care about beautiful design, but you care even more about what it delivers. Oh, and it’s essential that you have webflow experience!

What You’ll Be Doing

• Own the website end-to-end, with full accountability for performance, conversion rates, and lead generation
• Continuously optimise site structure, navigation, content, and user journeys to drive measurable growth
• Build and improve landing pages, forms, and CTAs that convert
• Use analytics, A/B testing, and performance dashboards to guide decisions and uncover opportunities
• Develop wireframes, prototypes, and user flows that balance usability with marketing objectives
• Collaborate closely with Marketing, Growth, Product, and Development teams to align website activity with wider business goals
• Maintain brand consistency and high design standards across all web touchpoint
• Stay ahead of UX, CRO, and SEO trends to keep the site competitive and effective
• You’ll report directly to the Head of Marketing and play a key role in shaping how the brand shows up digitally.

What We’re Looking For

• Strong understanding of UX principles, conversion optimisation, and SEO fundamentals
• A commercial mindset – you focus on outcomes, not just outputs
• Experience using tools such as Webflow, Figma, or Adobe XD
• Confidence working with analytics platforms (e.g., Google Analytics, Hotjar)
• Experience integrating and managing HubSpot for lead generation and marketing automation
• A proactive, curious attitude – you don’t wait to be told what to improve
• High attention to detail and pride in delivering quality work
• Comfortable working in a fast-paced environment where priorities can shift

Your Experience

• 2+ years in UX, web optimisation, or website performance roles (ideally in a marketing-led environment)
• Proven success improving conversion rates and SEO performance
• Strong hands-on experience building and optimising marketing-focused websites in Webflow

Roberts Webb Recruitment are acting as a Recruitment Agency in relation to this role.

Benefits

• 25 days holiday
• Pension
• Healthcare
• EAP ?
• Free parking