Social Media and Content Officer NEW

Ealing, London
THE ARTS EDUCATIONAL SCHOOL

Summary of the role

What are we looking for?

The Social Media & Content Officer will lead ArtsEd’s organic and paid social media presence, including the launch and growth of a new TikTok channel, while also creating high-quality digital and print campaign assets to support recruitment activity.

Working closely with the Marketing Manager, the role blends short-form video production, performance-led social advertising and creative asset development ensuring campaigns are cohesive across digital platforms and supports the overall marketing and growth strategies.

Key Responsibilities

Social Media Management

• Lead and manage ArtsEd’s official social media presence across Instagram, Facebook, TikTok and LinkedIn.
• Develop and maintain a structured content calendar aligned with recruitment priorities and institutional campaigns.
• Manage day-to-day scheduling, posting and community engagement.
• Monitor platform analytics and performance, adjusting content strategy accordingly.

TikTok Development

• Lead the launch and strategic development of ArtsEd’s TikTok channel.
• Develop a clear content direction to engage prospective students and showcase the ArtsEd experience.
• Capture and edit short-form video content, including student-led and behind-the-scenes material.
• Monitor performance metrics and proactively refine content strategy to support sustained audience growth and engagement.

Paid Social Campaigns

• Plan, create and optimise paid social campaigns via Meta.
• Create advertising assets and test creative variations to support lead generation and recruitment objectives.
• Monitor campaign performance and provide insight to inform future activity.

Content Creation

• Design and produce digital marketing assets including social graphics, video content, email visuals and paid advertisements.
• Create print materials such as posters, flyers, open day materials and programme content.
• Ensure all assets adhere to ArtsEd’s brand guidelines and visual identity.
• Prepare artwork for print and liaise with suppliers as required.

General

• Work collaboratively with internal departments to identify content opportunities.
• Liaise with external photographers, videographers and creative suppliers where required.
• Deputise for the Marketing Manager in relation to social media and content operations when necessary.
• Support the wider Marketing team in delivering institutional and recruitment objectives.
• Undertake any other duties as reasonably required.

Core Competencies & Experience

Experience:

• Proven experience managing social media accounts in a professional setting.
• Experience creating engaging short-form video content (e.g. Reels, TikTok).
• Experience supporting or managing paid social media campaigns, ideally via Meta Ads Manager.
• Experience producing both digital and print marketing materials.
• Experience working with external creative suppliers (desirable).

Skills:

• Strong writing, editing and storytelling skills.
• Confident video editing and graphic design capability.
• Proficiency in social media management tools and content creation software.
• Understanding of analytics and performance metrics.
• Strong organisational and project management skills.

Attributes:

• A creative and artistic mindset with a passion for the performing arts (desirable).
• A proactive and collaborative team player.
• A keen eye for detail and commitment to brand consistency.
• A positive, adaptable attitude with the ability to respond constructively to feedback and evolving priorities.
• The ability to work efficiently to tight deadlines.

Two-stage interview, with the first stage taking place w/c 23rd March 2026, and second stage w/c 13th April 2026.