Senior Marketing Manager – Contract NEW

Lorien
Join a Global Leader in Events, Digital Learning & Industry Insights

We’re working with a major FTSE 100 organisation renowned for delivering world class events, digital services and specialist intelligence across global creative, technology and business sectors. Their newly established festivals and intelligence division is pioneering a new approach to large scale industry experiences bringing together iconic global brands and cutting edge content to inspire, educate and connect communities worldwide.

They are now seeking an experienced and commercially driven Senior Marketing Manager to accelerate the direct-to-consumer growth of their learning and intelligence products, including online courses and subscription based insights.

This is a unique opportunity to shape and scale a B2B2C marketing engine from the ground up within a highly respected, globally recognised organisation.

What You’ll Do Drive the B2C Growth Strategy

• Build and own the direct-to-individual growth roadmap.
• Identify key audience segments and tailor propositions to self funded professionals.
• Define clear, scalable routes to market.

Deliver Revenue & Performance

• Own direct B2C revenue targets for courses and subscription products.
• Lead trading activity, pricing optimisation, promotions and ROAS improvements.

Execute High-Impact Performance Marketing

• Run hands on paid search, paid social, display and retargeting campaigns.
• Test and scale new acquisition channels including affiliates and partnerships.
• Optimise messaging, creative and targeting through continuous experimentation.

Enhance Customer Funnels & Journeys

• Own the full acquisition and conversion funnel from awareness to renewal.
• Improve landing pages, checkout flows and onboarding through data and A/B testing.

Develop CRM & Retention Programmes

• Build lifecycle campaigns that drive repeat purchase, cross sell and subscription renewal.
• Collaborate with Product and Customer Experience teams to reduce friction.

Analyse, Measure & Report

• Partner with analytics and digital teams to build dashboards and reporting.
• Use insight to guide investment decisions and influence senior stakeholders.

What You’ll Bring

• 7-10+ years’ experience in growth, performance or digital marketing.
• Proven ability to own and deliver against direct revenue targets.
• Confident working with data, experimentation and optimisation.
• Experience in digital learning or subscription products (advantageous).
• Commercially sharp, proactive, and comfortable building new channels from scratch.

Why This Role?

You’ll join a highly respected global organisation at the forefront of creativity, learning and industry intelligence contributing directly to the growth of flagship digital products used by professionals around the world.