Marketing and Communications Manager

Rees Foundation

Our vision

At Rees Foundation, we believe that everyone with care experience should have the same life chances as anyone else.

We work alongside care experienced people to provide practical support, build community, and create opportunities so that individuals can move forward with confidence, connection, and hope.

Our communications and marketing are rooted in authenticity, respect, and lived experience. We aim to amplify real voices, build understanding, and inspire support for the work we do together.

Overall purpose of the role

The Marketing and Communications Manager leads the charity s strategic communications and marketing activity, ensuring that our voice, values, and impact are clearly and consistently communicated.

The post holder will be responsible for shaping and delivering an integrated marketing and communications strategy that supports service engagement, fundraising, partnerships, and organisational growth. The role involves balancing and prioritising communications across a range of projects, services, partnerships, and campaigns, ensuring the charity s overall message remains clear, consistent, and impactful.

They will play a key role in helping the charity extend its reach and connect with more care experienced people across the UK. The role requires a proactive, creative, and visionary approach, identifying new opportunities, audiences, and platforms, and ensuring that the charity s projects and services are visible, accessible, and relevant to those who need them most.

Working closely with colleagues across the organisation, the role will oversee the planning and delivery of campaigns, digital engagement, content, and brand development, while line managing the Marketing Executive and supporting a positive, collaborative culture. As part of a small, collaborative team, the post holder will combine strategic leadership with hands on involvement in the development of key marketing materials and campaigns where appropriate.

Key responsibilities

Strategic leadership

• Lead the development and delivery of an integrated marketing and communications strategy aligned with the charity s vision, values, and strategic priorities.
• Provide strategic advice to senior leadership on marketing, communications, and brand positioning.
• Ensure all communications reflect the charity s tone of voice, values, and lived experience approach.
• Contribute to organisational planning and support the delivery of strategic programmes and campaigns.
• Prioritise and coordinate marketing activity across multiple programmes, campaigns, and audiences, ensuring resources are used effectively and key organisational priorities are reflected.

Team leadership and management

• Line manage and support the Marketing Executive, providing regular supervision, guidance, and development.
• Allocate and prioritise work across the marketing function.
• Foster a positive, supportive, and collaborative team culture.
• Encourage creativity, initiative, and continuous improvement.
• Work alongside the Marketing Executive as part of a small, practical team, contributing directly to marketing outputs as required.

Reach, engagement, and innovation

• Proactively identify opportunities to extend the charity s reach to more care experienced people across different regions and communities.
• Work closely with service teams to ensure projects and services are clearly communicated, accessible, and visible to those who may benefit.
• Develop innovative and creative approaches to engagement, particularly for harder to reach audiences.
• Test new channels, formats, and campaigns to increase awareness, participation, and community connection.
• Support the growth of the charity s community of care experienced people, volunteers, ambassadors, and partners.
• Ensure communications are inclusive, trauma informed, and grounded in lived experience.

Campaigns and content

• Plan and deliver integrated marketing campaigns across digital, print, and events, taking a hands on role in content and material development where appropriate.
• Lead and contribute directly to the creation of engaging, accessible, and trauma informed content.
• Ensure consistent messaging across all channels, including website, social media, email, and printed materials.
• Support programme teams to promote services, events, and impact.
• Take a proactive approach to promoting each of the charity s core projects and services, ensuring they reach the right audiences at the right time.
• Work with teams and care experienced contributors to develop compelling stories that demonstrate impact and encourage engagement.

Digital and audience engagement

• Oversee the charity s digital presence, including website, social media, and email platforms.
• Ensure content is accessible, inclusive, and aligned with the needs of different audiences.
• Monitor engagement and audience growth, using insight to inform future activity.

Fundraising and partnerships

• Work closely with the fundraising team to support donor, corporate, and grant related communications.
• Develop materials that demonstrate impact and inspire support.
• Support the promotion of partnerships, campaigns, and corporate engagement.
• Identify and maximise PR and media opportunities.

Impact, data, and reporting

• Develop and monitor key performance indicators for marketing and communications activity.
• Use data and insight to shape campaigns, messaging, and audience engagement.
• Provide regular reports to senior leadership on performance, impact, and learning.

Brand and external profile

• Act as a guardian of the Rees Foundation brand, ensuring consistency and quality across all communications.
• Build and maintain relationships with media, partners, and sector networks.
• Support ambassador, volunteer, and lived experience storytelling initiatives.

Financial and operational responsibilities

• Manage the marketing budget effectively, ensuring value for money.
• Work with external suppliers, designers, and agencies where required.
• Ensure all communications comply with relevant policies, including safeguarding, data protection, and equality, diversity, and inclusion.

General responsibilities

• Work in a flexible and collaborative way to support the team.
• Uphold the charity s values in all aspects of work.
• Participate in training, supervision, and organisational development activities.
• Undertake other reasonable duties as required.

Person specification

Essential

Experience

• Experience in a marketing or communications role, with strategic planning responsibilities.
• Experience managing or supervising staff, volunteers, or contractors.
• Experience delivering integrated digital and offline campaigns.
• Experience working across multiple stakeholders or projects.
• Experience working in a complex or multi service organisation, balancing communications across different projects, audiences, or funding streams.

Knowledge and skills

• Strong understanding of digital marketing, social media, and audience engagement.
• Excellent written and verbal communication skills.
• Ability to translate complex or sensitive information into accessible, engaging content.
• Strong organisational and project management skills.

Personal qualities

• Values led and committed to the charity s mission.
• Collaborative and supportive leadership style.
• Creative, proactive, and solutions focused.
• Visionary, with the ability to spot opportunities and turn ideas into practical campaigns.
• Passionate about extending the charity s reach and ensuring more care experienced people can access support.
• Able to manage competing demands across a range of programmes, campaigns, and stakeholders, maintaining clarity, focus, and impact.

Desirable

• Experience in the charity, social care, or youth sector.
• Experience supporting fundraising or corporate partnerships.
• Experience working with lived experience voices or co production.
• Knowledge of accessibility and trauma informed communications.