Marketing Manager (Growth) NEW

Level Water
What we’re building

Level Water exists to solve a problem that shouldn t exist: too many disabled children are still missing out on high-quality swimming lessons.

Last year, our swimmers raised over £1m. This year we ve sold out events in minutes and want to double the fundraising. We re on the path to exponential growth and we need someone who can help us get there.

We’re Level Water, a founder-led charity solving learn-to-swim for disabled children. We’re not your typical charity. We own our events and run them like a business. We move fast, test everything, and we’re building something that doesn’t exist anywhere else. Our events are uniquely profitable, and we reinvest in quality and growth.

We’ve just brought in a new Fundraising Director, and this Marketing role is a cornerstone of the team we’re building. If you want to help define how a modern charity grows and does marketing, this is your chance.

The opportunity

This isn’t a “post on social and send a newsletter” role. This is a build something exceptional, then grow it role. Marketing is at the heart of our flywheel, which means you ll be integral to everything we are doing at Level Water.

You’ll own marketing strategy and execution across our entire operation: our iconic events, our life-changing swimming programmes, and our reputation as a charity. You’ll drive growth, tell stories that matter, and build genuine communities that scale.

You’ll have the freedom to experiment. Want to test a new channel? Launch a content series? Build a creator programme? Run paid campaigns that actually convert? Brilliant. Build the business case and let’s do it.

You’ll work with real impact. Children with disabilities are learning to swim because of us. Families are transformed by our lessons. Volunteers and incredible teachers make it happen. These are stories that deserve to be told brilliantly, and you’ll be the one telling them.

This role is 80% growth and 20% impact storytelling, but the two are inseparable. We re product-led and we launch and test often. Great stories fuel growth. Growth creates more stories. You’ll understand that tension and thrive in it.

You’ll work closely with our Fundraising Director and CEO to scale marketing as our most powerful growth lever. You’ll also manage a network of brilliant freelancers (photographers, videographers, copywriters, designers) to help you execute at the highest level.

And you’ll grow with us. We’re scaling fast, and we need people who can scale with us.

This is a mission-critical role in driving Level Water’s growth. Every event you sell out, every story you tell, every audience you build helps unlock more funded swimming lessons, bringing us closer to a future where every disabled child can have a great swimming lesson with a confident, qualified teacher.

Marketing at Level Water isn t just about selling events – it s a core delivery mechanism in our Theory of Change. This role exists to move the levers that unlock more lessons, faster progression, stronger outcomes, and a sustainable income engine that funds it all.

This is the most exciting marketing job in the charity sector for the right person.

What you’ll actually do

This role owns marketing as a growth engine. You’ll set strategy, drive execution across multiple channels, and be accountable for how marketing translates into event sign-ups, fundraising growth, profile, and impact. You’ll work closely with the Fundraising Director to shape priorities, influence decisions, and build something that scales.

Drive growth marketing that converts

• Own end-to-end marketing for our events portfolio: from launch campaigns to sell-out.
• Build and execute multi-channel campaigns across social, email, paid ads, PR, partnerships, and whatever else works.
• Test everything. Audiences, messages, creative, channels. Find what works, double down, and scale it.
• Use data to spot opportunities: which channels are converting? Where are we leaving growth on the table? What could we do differently?
• Manage our digital advertising and paid social strategy with a ruthless focus on ROI.
• Grow our email database and social audiences with intent, not just for vanity metrics.
• Be trusted to repeatedly turn £1 into £5 or £10.
• Define and unleash our audiences: help them share their stories in a way that turns experiences into future sales, and makes everything that Level Water does easier.
• Build and manage our captain and ambassador programmes as genuine growth engines – nurturing relationships, setting expectations, and turning influence into measurable impact.
• Proactively convert interest into action. This includes direct outreach (e.g. picking up the phone to captains, engaging top fundraisers, activating ambassadors) to ensure intent turns into ticket sales and fundraising.

Tell stories that build belief

• Find, shape, and share the stories that show our impact: the children, the families, the teachers, the moments that matter.
• Build and curate a library of content (video, photography, case studies, testimonials) that we can use everywhere.
• Work with freelance photographers and videographers to capture our events and programmes at their best.
• Create content that our supporters, partners, and prospects actually want to engage with, not just content that ticks a box.
• Manage our website (fundraising, events, and programmes pages) to ensure it’s always up to date, compelling, and optimised for conversion.
• Ensure our impact reporting to donors is rich with content about our work.
• Use storytelling internally to build shared understanding, momentum and belief across the charity as we scale.

Build our profile and partnerships

• Position Level Water as a leader in accessible swimming and outdoor challenge events.
• Build and leverage relationships with press, influencers, local authorities, and stakeholders.
• Identify partnership and sponsorship opportunities that align with our mission and drive growth.
• Amplify examples of inclusion within our pools, making them known and also making inclusive practice visible.
• Promote our swimming pool partners and recognise their contribution to our work.

Manage, measure, and improve

• Own the marketing budget and get maximum value from every pound spent.
• Manage our freelance network: scope projects, review proposals, and ensure quality work on time and on budget.
• Report regularly on what’s working and what’s not: campaign performance, audience growth, conversion rates, ROI.
• Stay ahead of the curve: what are the best organisations doing? What can we learn and adapt?

Who we’re looking for

We care much more about how you work than where you’ve worked. You don’t need charity sector experience .

People who thrive here have:

• Hustle and drive. You take ownership. You spot opportunities and go after them. You don’t wait to be told what to do.
• A commercial approach. You think in terms of audiences, funnels, conversion, and scale. You understand what drives growth and you know how to execute it.
• Copywriting chops. You can really write. Headlines that stop the scroll. Emails people actually read. Stories that land. You know that words matter.
• A data brain. You can look at campaign performance and spot the story. You know that “CTR is up 18%” means something, and you know how to act on it.
• A bias for action. You test things. You move fast. You’re comfortable with uncertainty and you learn by doing.
• Creative thinking. You generate ideas. You see opportunities others miss. You’re not afraid to try something different.
• Organisation. Strong attention to detail, with the ability to run 12 products, 40 email journeys and 100 web pages without dropping anything.
• An entrepreneurial mindset. You think like an owner. If this were your business, how would you grow it?

Bonus points if:

• You’ve worked in a startup, scale-up, or high-growth environment.
• You’ve built audiences from scratch or scaled marketing profitably.
• You’ve led paid campaigns that actually delivered ROI.
• You’ve worked across multiple channels and understand how they work together.
• You love being outdoors (swimming, hiking, wild camping, anything that gets you outside).

Why Level Water?

Our values: Bold, Driven, Personal, and Joyful are at the heart of this role. You’ll be expected to bring ambition, move with purpose, care deeply about impact, and help create marketing that feels genuinely joyful to be part of.

Bold. This isn’t a “follow the playbook” role. We want your ideas. We want you to challenge us. We want you to help us build something better.

Driven. We’re growing fast and we need people who can scale with us. If you’re ambitious, there’s a huge opportunity here.

Personal. We’re a small, founder-led team. We move fast, we debate hard, we test everything, and we care deeply about what we do.

Joyful. You’ll work on some of the most iconic outdoor swims in the UK. You’ll help tell stories that change lives. You’ll be part of creating something people remember forever.

Practical details

• Flexible working: remote, hybrid, or (even better) office-based in Tunbridge Wells or Exeter, your choice. . click apply for full job details