Marketing Manager (Digital + Community-Led Growth) NEW

Anderson Cole Group Ltd
Marketing Manager (Digital + Community-Led Growth)
Location: London (SW London hybrid)
Salary: £40,000-£50,000 base + equity options
Reporting to: Co-Founders

Mixtons is a fast-growing, founder-led RTD cocktail brand on a mission to bring classic cocktails back with a twist. In just a few years, the business has built the largest events network of any RTD brand in the UK, launched into retailers including Whole Foods and WHSmith, and sold over 1 million cans and this is only the beginning.

We’re now looking for a Marketing Manager to take real ownership of how the brand shows up day to day and to build the engine behind community-led growth.

The role
This is not a brand-guardian role, and it’s not a content-only position.

As Marketing Manager, you’ll be responsible for turning Mixtons’ vision into consistent, repeatable marketing output that builds familiarity, belonging and demand both online and in real life and ultimately supports commercial growth.

You’ll be the person who makes sure things actually happen.

What you’ll be responsible for

• Turning the Mixtons brand world into clear, actionable marketing plans
• Owning day-to-day execution across social, email, creators and community activity
• Ensuring content ships consistently and on brand
• Managing creators, UGC and freelance partners effectively
• Using IRL events and moments to fuel digital momentum
• Running email as a relationship and community channel, not just a sales blast
• Tracking performance and using insight to improve what Mixtons does next
• Working closely with founders, sales and operations to keep marketing aligned with business goals

Community matters here
At Mixtons, community does not mean follower counts or polished feeds.

We’re looking for someone who can demonstrate real experience of building or managing a community online, in real life, or both. That could be something you’ve created yourself, a brand community you’ve helped grow, events you’ve run, or groups you’ve nurtured over time.

What matters is that you understand:

• How people choose to show up repeatedly
• How shared identity and belonging are built
• How community activity supports brand familiarity and conversion

About you
We’d love for you to have:

• 3-4 years’ experience in marketing, brand or community-focused roles
• Strong creative instincts paired with the ability to execute consistently
• A clear understanding of FMCG, ideally within drinks
• Confidence switching between planning, doing and analysing
• Comfort being out at events and in rooms with people, as well as working behind the scenes
• Evidence of something you’ve built, grown or owned outside of a job title

You’re proactive, organised, commercially aware and not afraid to challenge the status quo.

Why join Mixtons

• A genuinely pivotal role in a growing, ambitious brand
• Real autonomy and ownership from day one
• Equity participation, with the chance to grow alongside the business
• A fast-paced environment where creativity is encouraged, not boxed in
• Direct access to founders and the ability to shape how the brand grows