Head of Web & Conversion NEW

Travelopia

The Moorings and Sunsail are part of Travelopia, one of the world’s leading specialist travel groups backed by private equity firm KKR. Headquartered in the UK with global offices and marine bases, Travelopia offers unique travel experiences including polar expeditions, adventure travel, luxury holidays, yacht and river boat charters, school trips, and sporting event travel.

At The Moorings and Sunsail, we plan and deliver fantastic yacht charters across the world. We have an abiding passion for sailing, taking yachting holidays to the next level across the most spectacular destinations worldwide which keep our customers coming back again and again! The secret to our success within the yacht industry lies in our exceptional teams, we are united by the same purpose, to have fun while creating extraordinary experiences on the water.

We’re now hiring a Head of Web & Conversion, who will be the driving force behind our digital growth, empowering teams to deliver seamless, innovative, and high-converting customer journeys. You will champion a culture of experimentation, data-driven decision-making, and relentless improvement, ensuring our digital platforms set the standard for the industry.

Reporting to the VP Marketing, you will own the conversion, experience and performance of our websites and associated applications, as well as offsite search optimisation and take an overview of trading and marketing performance. Your focus will be on growing session-to-lead conversion and elevating the web experience, with a mobile-first approach. You’ll lead digital growth initiatives and inspire your team, encouraging cross-functional collaboration and alignment across virtual teams to drive us towards ambitious commercial targets.

What we’ll offer:

• Competitive salary plus performance bonus
• Hybrid working: 1-2 days in our Surbiton office
• 25 days holiday plus your birthday off and bank holidays
• Pension scheme with employer contributions
• Private Medical Insurance
• Life Insurance and Income Protection
• Travel perks and exclusive staff discounts

What you’ll do:

• Lead digital excellence: Oversee all web and app platforms, driving strategy, innovation and executional excellence. Champion the adoption of new technologies; drive bias for action and collaborate brilliantly across technology, commercial, sales and marketing, as well as our digital agency.
• Drive session conversion, mobile first: Lead the web product development roadmap, CRO testing programme and utilise excellent content and merchandising to achieve growth in conversion and revenue. Leverage data with advanced analytics and AI to measure, draw insight and action performance improvements. Balance the conversion levers to drive both high-quality online lead generation for the sales team, and unassisted online web bookings.
• Deliver strong website performance: Use our tools and analytics support to monitor and analyse website performance, track user behaviour, and identify opportunities for improvement.
• Improve search optimisation, AI first: Lead the team to dominate organic search across both traditional SEO and AI-driven search platforms, including Google and large-language models. Collaborate with the Head of Brand and Acquisition to maximise return on investment from performance marketing channels like PPC, display, social & email, etc.
• Encourage a Culture of Experimentation and Growth: Empower teams to push boundaries, embrace innovation, and deliver extraordinary results, making Yachts the digital benchmark in the industry.
• Stay updated on digital innovation and industry trends: Continuously learn and adapt strategies to keep the website innovative and relevant, staying informed about the latest trends and innovations.

What you’ll bring:

• Extensive experience in a similar role
• Demonstrated success in enhancing web performance and conversion
• Proven track record in growing SEO rankings
• Proficiency with web analytics tools
• Proven leadership skills, as well as the ability to lead collaboration, present and build stakeholder relationships
• Strong analytical & commercial acumen, with the ability to distil complexity into actions and solutions
• Consistent delivery of projects on time, within budget, and to a high standard

We believe people perform best when they can be their true selves and diverse teams drive better results. We’re committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed.

Travelopia ensures an inclusive workplace for all. If you need accommodations during the recruitment process, please inform us here: