CRM – CRM Marketing Exec – Dunstable NEW

Dunstable, Bedfordshire
Whitbread – Head Office
CRM – CRM Marketing Exec – Dunstable

At Whitbread, we’re there for our customers from when they first consider booking to the moment they walk through our doors. Our Commercial team monitors guest bookings and dining trends to ensure we deliver great value and a seamless experience. Our Marketing team then brings our brands to life, creating engaging campaigns, designing menus, showcasing our services and inspiring every customer interaction.

As our new CRM Executive, you’ll support the CRM Marketing Manager in delivering standout campaigns that make Premier Inn the No.1 budget hotel in Europe. You’ll contribute to planning, coordinating, and executing campaigns across email and digital channels, working closely with brands, agencies, and internal teams to ensure everything runs smoothly from concept to delivery.

This is more than just a support role, it’s your chance to learn the ropes in brand-focused marketing, gain hands-on CRM experience, and make a visible impact on campaign performance and guest engagement. So, whether you’re new into your marketing career or wanting to develop in this area, this is the opportunity to make a difference.

Role: CRM Executive

Contract Type: Full-Time and Permanent

Salary: Up to £35,000pa (for the right level of experience)

Location: Whitbread Court, and hybrid working with coming to the office a minimum of 3 days a week

Why You’ll Love It Here

• Private healthcare

• Up to 10% matched pension

• Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand
• Annual Incentive of up to 15% Bonus

Check out all our benefits here:

What you’ll be doing:

• Plan and manage campaign schedules and calendars, ensuring timely execution.
• Support weekly trading and email communication to internal teams and customers.
• Assist in every stage of campaign delivery, from briefing to quality assurance to deployment.
• Handle daily campaign operations and manage service inbox requests.
• Brief, build, and deploy CRM-driven service and automated activities using targeted workflows and data segmentation.
• Ensure all campaign components (creative, data, systems) integrate smoothly.
• Maintain efficient CRM delivery by leveraging both existing and emerging system capabilities.
• Learn and use Adobe Campaign and other CRM tools.
• Collaborate across teams, stepping in wherever needed to keep campaigns on-brand and impactful.

What you’ll need:

• Ideally some experience in CRM using Adobe Campaign or other CRM systems and campaign platforms – although don’t worry if you haven’t as we can teach this
• Good experience in marketing/customer focused environment with understanding of marketing principles and CRM
• Experience of campaign proposition briefing and development ways of working
• a keen interest in brand and marketing
• Curious, eager to learn, and enthusiastic about growing in CRM and campaign management
• Organized, detail-oriented and reliable, ready to juggle campaign schedules and priorities
• A clear communicator, comfortable collaborating across teams and stakeholders
• Tech-savvy

Be part of our Commercial Team at Whitbread

Our brands speak for themselves, but that’s down to the work that our Marketing team put in. Creativity and innovation allow us to elevate our brands, gain new guests and keep our regulars coming back for more. From producing branded adverts that showcase our ever-changing hotel rooms, right through to promoting new launches, B2B and collaborating with Media agencies to deliver different digital campaigns, you’ll be there using insight, data and strategy to get our brands noticed.