Analytics Director

Hearst Communications, Inc.

You will be client-facing and will involve workstreams that covers four areas of D&A (Strategy, Implementation, BI, and Data Science) as well as mentoring/management of junior members of the team as you work with the Head of Digital Solutions to grow the department.

This is a full-time role and requires 2 days per week in the London office.You must have the Right to Work in the UK as unfortunately we are currently unable to sponsor those who require a VISA.

Responsibilities

• Identifying strategic opportunities through analysis of our clients’ programmes of work
• Lead the development and evolution of holistic data strategies for clients, ensuring alignment with business objectives, marketing goals, and the broader digital ecosystem. This includes data governance, integration across platforms, and frameworks for actionable insights.
• Liaising with client stakeholders to communicate data requirements and help secure data assets from clients (including offline data sources)
• Defining measurement objectives, KPIs, and supporting metrics for our clients
• Working with the client’s developers to deploy robust data layers
• Utilising Google Analytics and Google Tag Manager technical expertise – review, evaluate and optimise technical implementation of tracking code and account configuration. Creating client facing technical documentation
• Assessing the effectiveness of data sources and data-gathering techniques and improve data collection methods
• Enhancing the existing advanced analytics modelling, methodologies, and contribute to new ideas in modelling and report visualisation
• Development of prototypes and proof of concepts from research conducted
• To be an ambassador of iCrossing and its values
• You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you from time to time

Qualifications

We want to see your drive and enthusiasm for Data & Analytics. In addition to this, we’re looking for someone who has the following non-technical skills:

• Creative problem-solving: the answers won’t jump into your lap, so you engage your creativity to find them
• Rigorous analytical skills: you stretch a concept until it breaks, then put the parts back together
• Strategic thinking: you focus obsessively on business aims
• Exemplary communication: you find simple ways to describe complex ideas, inspiring others to take action
• Stakeholder and time management: you stay in control, managing expectations and meeting deadlines
• Self-motivator: you enjoy designing your own road map to the team goal
• Commercially savvy: you can nurture opportunities and recognise where your time will earn most value

As a department that is growing, we are all in regular communication and so close working relationships will be formed with members of the other D&A sub-teams. Across other disciplines, you will work closely with client/project teams which will include members of the account management team and typically members of the Paid Media and/or Earned Media team.

We’re looking for someone who can:

• help deliver best in class analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems
• support the Head of Digital Solutions
• build a deep understanding of marketing plans to help account teams build comprehensive measurement and test & learn plans
• play an instrumental role in evolving and designing new, innovative measurement tools
• oversee junior members of the team in the delivery of their responsibilities, ensuring quality and that deadlines are met

Job Info

• Job Identification
• Job Category Marketing and Creative Services
• Posting Date 07/04/2025, 09:15 AM
• Job Schedule Full time
• Locations 30 Panton Street, LONDON, LONDON, SW1Y 4AJ, GB The Projects, 8-9 Ship St, Brighton, East Sussex, BN1 1AD, GB (Hybrid)