Marketing Director

Absolute Energy Solutions

Absolute Energy Solutions, a Mass Save Partner, is seeking an experienced, outgoing, and highly motivated Marketing Director / Manager earning $70,000+ annually to oversee the company’s marketing projects. The ideal candidate will work with the team to brainstorm ideas, implement plans through research and data analysis in the insulation, weatherization, and energy efficiency services space, and develop new marketing strategies focused on increasing lead volume.

As our Marketing Director / Manager, you will be responsible for generating leads and brand awareness among Massachusetts homeowners and renters for energy efficiency incentives and no-cost assessments from the Mass Save program. You will lead all marketing channels and collaborate closely with Sales and Customer Service teams to grow revenue.

Essential Job Functions/Responsibilities:

• Drive awareness and leads for energy assessments among Massachusetts homeowners and renters
• Reach and exceed monthly marketing and sales targets
• Follow proven marketing and sales processes to meet goals within deadlines
• Develop advertising campaigns across all platforms and cultivate leads
• Increase lead volume while maintaining ROI
• Develop and order marketing materials and collateral
• Create campaigns to generate inbound interest and leads through networking and relationship building
• Conduct marketing research, monitor industry trends and competitors’ tactics
• Enhance digital and field marketing campaigns
• Inspire the AES team to maintain consistent messaging
• Stay updated on industry trends and best practices in insulation and energy efficiency
• Perform other duties as assigned

Qualifications:

• 3+ years of experience as a marketing leader, preferably in residential home services or construction, with B2C marketing experience
• 1+ years of experience with the Mass Save program or similar
• Experience managing a marketing agency
• Proficiency in marketing channels, especially PPC, SEO, and direct mail
• Knowledge of AdWords and Google Analytics; certification preferred
• Graphic design skills preferred
• Experience working with high-volume sales teams
• Experience with Salesforce CRM preferred
• Strong communication, organizational, and time management skills
• Self-motivated with the ability to work independently or in a team
• Excellent interpersonal skills: patience, humor, helpfulness
• Ability to manage multiple tasks and deadlines
• Consent to background check and drug screening

Benefits:

• Flexible work schedule
• Health, Dental, and Vision insurance
• FSA and HSA options
• Life insurance and Short-Term Disability
• Paid time off & holidays
• Lead generation bonuses
• Training and growth opportunities
• Referral programs

About Absolute Energy Solutions:

Absolute Energy Solutions, a proud Mass Save Partner, helps homeowners reduce energy costs with offices in Methuen and Sutton, serving various regions in Massachusetts. We are committed to providing affordable, reliable energy-efficient solutions through our team of certified specialists, weatherization installers, and customer service representatives, starting with no-cost home energy assessments and continuing through insulation, weatherization, HVAC, and window upgrades.