Digital Marketing Executive

Howard Kennedy LLP

This role supports the delivery of our integrated marketing strategy across the relevant digital channels including the website, email marketing, social media and digital campaigns. Sitting within the Marketing & Business Development team, the Digital Marketing Executive will work closely with fee earners, business development and marketing colleagues to create engaging digital content, bringing thought leadership to life, amplify the firm’s events and campaigns and drive measurable engagement. Reporting into the Digital Marketing Manager, this role will be instrumental in strengthening our digital presence.

It’s a hands-on role focused on driving measurable impact across digital channels, enhancing visibility, engagement and lead generation through a meaningful digital experience. Using tools like Sitecore, Vuture, Google Analytics and LinkedIn, the Digital Marketing Executive will apply best practices to deliver content and campaigns that support business growth, strengthen the firm’s brand and demonstrate marketing ROI

Role responsibility

Social Media & Campaign Delivery:

• Assist in the planning, scheduling and posting of content on social media channels (primarily LinkedIn), using tools like Hootsuite
• Develop social content to support campaigns, events, and insights, ensuring brand consistency and tone of voice
• Support the delivery of paid LinkedIn advertising campaigns with targeted messaging and appropriate tracking
• Monitor engagement, spot buying signals, and help identify ways to improve reach and visibility

Stakeholder & Campaign Support:

• Work with BD teams and fee earners to deliver digital assets that support campaign activity, including landing pages, email comms and social assets
• Provide advice and guidance to teams on digital best practice, content format, and promotion timing
• Assist with content upload, scheduling and reporting for firmwide newsletters and alerts
• Support the delivery of digital campaigns aligned to group business plans

Website & Content Management:

• Enhance the firm’s digital presence by maintaining day-to-day content updates on the firm’s website using the CMS (Sitecore), ensuring accuracy, clarity, and SEO alignment
• Drive engagement and lead generation by creating and improving landing pages for campaigns, events, and thought leadership, focusing on content hierarchy, layout and user journey
• Collaborate with fee earners and BD teams to ensure key practice pages, lawyer bios and sector content remain up to date and client-focused
• Improve content discoverability and user navigation through strategic internal linking and cross-promotion across profiles, insights, and service pages.

SEO & Organic Visibility:

• Increase organic traffic and search visibility by supporting technical and content SEO efforts including basic keyword research, metadata optimisation, refining headlines, tagging and improving page structure
• Enhance content accessibility and performance through regular content audits using tools such as Siteimprove to improve accessibility and SEO performance
• Drive improvement in search ranking by monitoring organic performance for key pages and collaborate with the Digital Marketing Manager to implement data-driven optimisation strategies

Email Marketing (Vuture):

• Drive client engagement by supporting the creation and distribution of newsletters, campaigns, and client alerts via Vuture
• Help optimise campaign performance by implementing A/B testing and data analysis, identifying actionable insights to increase open rates, click-throughs and conversions
• Collaborate with BD and marketing leads to deliver email campaigns that support go-to-market priorities and business objectives

Analytics & Reporting:

• Enable data driven decision making by tracking and analysing the performance of website content, email marketing and social media activity using platforms like Google Analytics, Siteimprove and LinkedIn Analytics
• Maintain UTM tracking for digital campaigns and support accurate reporting via the campaign board
• Produce regular dashboards and reports for internal stakeholders to highlight results and learnings

Content Creation & Editorial Support:

• Edit and format web and social copy to align with house style and tone of voice to strengthen brand consistency and clarity
• Maximise content discoverability and impact by supporting lawyers and BD teams with the digital presentation of content
• Maintain a forward-looking content calendar across digital channels to ensure alignment with firmwide priorities, key campaigns and external events
• Enhance audience engagement and contribute to multimedia production (e.g. short videos, podcasts or visual explainers) in collaboration with the multimedia assistant
• Support the team by sharing best practice examples and updates on what’s working
• Contribute to innovation projects where relevant – from trialling new formats or channels to supporting platform enhancements with user testing or feedback
• Keep the firm at the forefront of digital marketing by helping to identify and apply emerging best practices and trends in digital marketing to the firm’s activity

About you

Ideally you will be able to demonstrate;

• Proven experience in a digital marketing role, ideally within a professional services or B2B environment; agency experience is also highly valued.
• Strong understanding of SEO, email marketing, and social media in a business context
• Proficiency with CMS and email platforms (e.g. Sitecore, Vuture, or similar), with a focus on user experience and content performance.
• Confident using analytics tools (e.g. Google Analytics, LinkedIn Analytics, Siteimprove) to extract insights, measure ROI, and inform optimisation.
• Familiarity with AI-powered tools for content creation, SEO, or campaign analysis
• Excellent writing and editing skills, with a sharp eye for detail and the ability to adapt tone and messaging to different audiences.
• Highly organised, with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Strong collaboration and communication skills, with experience working across marketing, BD, and fee-earner teams.
• Experience working with legal or professional services content
• Familiarity with tools like Google Analytics, Siteimprove, Hootsuite and LinkedIn Campaign Manager
• Basic design skills (e.g. Canva, Adobe Suite) and an interest in digital formats such as video and podcasting
• Understanding of accessibility principles and inclusive digital content
• Interest in digital innovation, including personalisation, automation, and emerging content formats.

Please note that we are not accepting applications via agencies for this role at this time. Before sharing any named candidate CVs, please contact your recruitment representative. If any named CVs are sent from agencies without approval from our recruitment team, they will not be deemed valid introductions, and no agency fee will be paid.

• 25 days annual holiday
• Permanent Health Insurance
• Life Assurance
• Interest free Season Ticket Loan
• Pension Scheme
• Staff Introductory Scheme
• Employee Assistance Programme

About us

With almost 200 lawyers in one location, we ensure our clients have the right team to help them get from where they are to where they want to be. We advise major corporates and institutions as well as entrepreneurial, ambitious enterprises which are often privately or family owned, or private equity backed. As well as our significant business law capability, we are one of only a few London-based law firms with a large private wealth offering. Our clients find our straightforward approach a compelling alternative to larger, less personal firms.

Whether you are an ambitious and talented individual wanting to hit the ground running from day one, or an established professional looking for a new opportunity, Howard Kennedy is the firm where you can really make it happen.

We have earned a strong reputation for our exceptional and uniquely talented people who between them deliver outstanding results for clients. In a firm of our size, our strong team dynamic creates a thriving culture of creativity and entrepreneurialism. Howard Kennedy is a pragmatic and non-hierarchical environment where success is shared, and you are proactively encouraged to thrive at your own pace.

Our distinctive culture is built on fairness and respect. Guided by the firm’s values of talk straight, think smart and be yourself, everyone in the firm holds equal value, and everyone plays their role in supporting, encouraging and inspiring colleagues to do their best work.

At the same time, we recognise and reward individualism, celebrating the diversity of our people and supporting them to grow their practice and drive their own career advancement.

As well as client work, there is opportunity to broaden your horizons at the firm with fulfilling pro bono and charity projects. We have a regular social calendar full of wellbeing activities, charitable and social events too.