Marketing and communication Senior Social Media Copywriter – Beauty/Skincare City of London NEW

Dragons Group

We’re Dragons – a global creative agency working with bold brands to build relevance, cultural connection, and long-term impact through strategy-led creativity.

We specialize in bridging the Digital and Creative worlds through innovative creative solutions, working extensively in sectors like skincare, healthcare, fashion, lifestyle, and FMCG, amongst others.

We have international teams working from the US, UK, Barcelona, Germany and the Benelux area, and we pride ourselves on our ability to drive results for our clients through strategic thinking, creative excellence, and meticulous execution.

About the role

We’re looking for a Native English Social Media Copywriter based in or near London, passionate about the world of skincare, beauty, and fashion, and fluent in the language of TikTok, Instagram, and culture.

The Social Media Copywriter will work closely with the Design and Strategy teams, reporting to the Creative Director, and will be responsible for writing engaging and persuasive content for various brands, with a focus on social media and digital advertising campaigns.

We’re looking for someone passionate about social media platforms like TikTok and Instagram, with a deep understanding of their trends, formats, and ever-evolving creative possibilities. A strong grasp of storytelling is essential to create content that deeply connects with audiences. A deep understanding of the brand’s voice, audience, goals, and current digital and social media trends is essential.

This role involves collaborating with key clients in the skincare world, one of them being the world’s largest independent dermatology company, creating global content for major brands.

Responsibilities:

Conceptualization and Copywriting:

• Interpret creative briefs to develop and present concepts and copy proposals for client social media content and campaigns that align with strategic and business goals
• Write original copy and edit content for social media and digital advertising campaigns, ensuring they are on brief, to spec, and on brand
• Generate fresh, insightful ideas that build brand presence and maintain a cohesive Tone of Voice (TOV) across all channels, from social media posts to longer-form storytelling
• Work closely with strategy and account teams to provide creative and strategic solutions for current client briefs and new business
• Be strategic in creating content from existing assets as well as developing new content from scratch
• Participate in video shoots as needed, contributing to the alignment of content with the overall creative direction.

Client Interaction:

• Participate in client meetings and presentations, effectively communicating concepts and rationale
• Defend creative ideas and proposals, always emphasizing how they align with client expectations and meet strategic business goals.
• Build and maintain strong relationships with clients, understanding their needs and delivering solutions that exceed their expectations

Industry Awareness:

• Stay up-to-date and maintain a thorough understanding of current trends, particularly in the US, including entertainment, influencers, broader cultural trends, and especially in beauty, skincare, cosmetics, and fashion
• Stay abreast of technology trends, integrating new techniques and tools into the creative process to enhance the quality of work

Requirements

• Experience: Minimum of 3-5 years of experience as a Copywriter, with a strong focus on social media content creation, particularly within the beauty, skincare, cosmetics, lifestyle, and luxury sectors, either in an advertising agency or directly with relevant brands. Provide a portfolio showcasing successfully launched client projects and concepts across social media and other platforms.
• Education: Bachelor’s degree in Communications, Journalism, Marketing, Advertising, or a related field.
• Creative Excellence: Strong writing skills and a talent for compelling storytelling, with a passion for delivering creative work. Ability to proactively suggest improvements to briefs, develop and present conceptual work, and collaborate with other departments like Art and Strategy. Exceptional research skills with the ability to understand and apply current beauty and skincare trends.
• Strategic Vision: A strategic mindset with the ability to develop and execute concepts that align with business objectives. Proficiency in crafting and maintaining a cohesive Brand Tone of Voice (TOV) across all platforms, ensuring consistency and alignment with client goals. Ability to proactively suggest improvements to briefs, contribute to the long-term vision of the brand and client success, and demonstrate a deep understanding of social media narratives and digital paid best practices.
• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate concepts and feedback convincingly, and strong verbal communication skills to speak effectively with internal teams and clients.
• Team Player: Capacity for maintaining a positive and proactive attitude while effectively handling rapid turnaround times, capturing and sharing trending moments, and delivering and receiving constructive feedback. Demonstrate a collaborative spirit in a fast-paced, team-oriented environment, working effectively with Senior Creative Copywriters, Graphic Designers, and Strategists to contribute to a cohesive and dynamic team effort
• Industry Knowledge: Thorough familiarity with current mainstream culture, especially in the UK, including entertainment, influencers, and trends, with a passion for staying up-to-date with beauty, skincare, cosmetics, and fashion trends.
• Technical Skills: Big understanding of social media narratives and digital paid best practices. Good knowledge of all major digital channels and social media platforms, including familiarity with their technical specifications

Languages

• Any other languages are a plus

What we offer

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Collaborative and inclusive work environment
• Access to the latest design tools and technologies
• Regulated working hours and work-life balance
• A steady and exciting career development as well as an inspiring management team that supports you in reaching your goals
• MacBook and any other pieces of equipment required
• Intensive working hours during July and August
• Collaboration with an international, young and dynamic team
• Family friendly company.

At Dragons Group, we are dedicated to creating a workplace that values diversity, equity, and inclusion. We welcome candidates from all backgrounds and strive to build an environment where every individual feels empowered and respected.

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Do you have a bilingual/Proficiency/High English level?

Do you have at least 3 years of experience as a copywriter

What’s a current cultural trend you believe a skincare brand should tap into – and how would you do it in a way that feels fresh, not cringey?

Science and ingredients can sometimes come off as dry. How would you make a skincare benefit feel exciting, relevant, or even funny, without sacrificing credibility?

What’s a piece of social content you’ve created (or seen) that made you think, “This is so 2025”? What made it feel ahead of the curve?

Is there a skincare myth or common habit you’d love to challenge through copy? How would you spark that conversation?

Name a brand you think absolutely nails its tone of voice on social. What would you take inspiration from – and what would you leave behind?

Are you currently based in London?

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