Digital Content Manager NEW

Sue Ryder

Digital Content Manager

We have a fantastic career development opportunity within our Marketing and Communications team as we look to appoint a 12-month Fixed Term Digital Content Manager.

About the organisation

Be there when it matters. At a time when more people than ever are expected to need support, there has never been a more important time to join this charity to help transform the experience of everyone facing dying and grief in the UK.

From providing care and support for someone at the end of their life to helping someone manage their grief, there is no one size fits all when it comes to how we cope and the help we need.

About the Role

The Digital Content Manager will support the organisation by devising and delivering an effective online content strategies and producing high-quality, creative written and audio-visual content that aligns with the charity s goals, target audience and brand identity.

• Lead the development of written and audiovisual content for our digital platforms
• Develop and implement a content strategy for our digital channels (working closely with the social media team) and a set of guiding principles for producing engaging, accessible, search optimised content across all channels
• Create written, graphic and audiovisual digital content, and devise creative content ideas to support campaigns, appeals and organisational priorities
• Provide video editing services to the organisation as required
• Manage ongoing relationships with agencies and/or freelancers to deliver digital content
• Work with the Digital Officer and Senior Digital Manager to ensure all new content is optimised for SEO
• Work with the case study manager to produce story-based content which can be used to give a case for support across our website and social channels
• Contribute to the development and ongoing maintenance of content for a bereavement self-help product/platform and the bereavement content on our website
• Explore new and engaging ways to tell our story through animation, audio, written content and imagery
• Support with video and other content production for internal use, where needed

About You

• Ability to create impactful and compelling online content (written copy, graphics, video and audio)
• Excellent written English and proofreading skills
• Excellent understanding of best practice when writing for online platforms, including a good understanding of accessibility requirements for digital communications
• Excellent video production skills, from conception through to editing and resizing for different platforms
• Experience using Canva, Photoshop or other design software to create graphics
• A creative flair and ability to contribute new ideas for content to projects and campaigns
• Experience of using content management systems (CMS) we use Wagtail
• Experience in developing and executing content strategies
• Experience working and collaborating with digital agencies and other external suppliers, including procurement and contracting processes
• Strong understanding of SEO best practices and principles and keyword research
• Understanding of user journeys and IA and the role quality content plays in these
• Understanding of best practices with digital communications to supporters and service users
• Experienced in collecting insights using various tools (including GA4 and Search Console) to understand how content is performing
• Project management experience
• Experience in managing agencies and/or freelancers
• Able to work independently and to deadlines
• Able to work as part of multi-disciplinary project teams to deliver shared visions and objectives
• Highly organised and able to prioritise a busy workload with changing priorities

Desirable Requirements

• Experience of working in the not for profit, bereavement or health sector
• Knowledge and experience in social media content creation

• We reserve the right to close this advert prior to the closing date should we feel we have a sufficient number of suitable applications.

Benefits

• Company pension scheme
• 27 days holiday – rising to 33 with length of service plus bank holidays
• Enhanced maternity and paternity pay
• Enhanced sick pay
• Employee Networks – LGBTQ+, Ethnic Diversity and Equality, People with Disabilities, and Women and Non Binary Individuals
• Staff discount of 10% on new goods online at our shop
• Structured induction programme and learning and development opportunities.

We actively encourage applications from people from all backgrounds to help us to provide the best possible experience for the people who use our services and continue to make this a great place to work, and attract and recruit the best, most diverse workforce possible.

We are particularly interested in increasing applications from the global majority, LGBTQIA+ and people with disabilities as they are currently underrepresented in our organisation.

If you want more than just a job, we want you.

Join the team and be there when it matters.