Head of eCommerce (UK) Marketing – eCommerce Skypark 5, Glasgow, G3 8JU

Glasgow, Renfrewshire
Macs Adventure

Head of eCommerce

Salary: £80-90k depending on experience + bonus + benefits

Remote or Glasgow-based (3 days per week in Glasgowoffice if hybrid/remote)

Are you ready to revolutionize the way people travel?

We’re seeking a dynamic e-commerce expert with a proven track record of driving online sales growth to elevate our digital performance and help us transform adventure travel from group tours to self-guided experiences.

In this pivotal role, you’ll be responsible for the global commercial performance of our digital platforms, including our website and app. Your mission will be to drive growth by boosting traffic, converting visitors into leads and bookings, and maximizing transaction values.

You won’t be alone in this journey at Macs Adventure!You’ll build and lead a team of e-commerce specialists, ensuring all strategies are data-driven and customer-centric. Collaborating with our digital and brand marketing teams, you’ll optimize on-site content and traffic, while working closely with our tech team to enhance the user experience and make our platforms the best in the industry.

About Macs Adventure

We’re a founder-led, rapidly scaling, adventure tour operator on a mission to be the leading global brand in self-guided, active travel.

With over 20 years’ experience in active travel, we welcome over 30,000 customers on over 600 walking and cycling trips to destinations around the world. We employ over 180 people across the UK, US and Germany who share our purpose of creating by leading, advocating & enabling self-guided, active travel as a positive force for people and planet.

In November 2024, we proudly achieved B Corp certification, marking a significant milestone in our journey toward sustainable, values-driven growth.

Our Culture

We’re an ambitious, forward-thinking business with a bold vision for the future, and our culture reflects these ambitions. We’re an action-oriented, fast-paced organisation and we like to have fun along the way. We’re looking for people who can grow with Macs and join us on our journey. It’s not the easy route and we’re looking for people who enjoy challenges, love learning, want to make an impact and align with our core values:

• Love the journey: A Macs trip is all about the journey, not the destination. We are all believers in Macs’ unique brand of self-guided, active travel and shout about it. As more travellers convert to the Macs Way, we accept our business will grow and change. We welcome new connections and embrace to new opportunities. Carpe diem!
• Take a different path: We’re not different for different’ s sake; but we won’t succeed if we’re just the same as everyone else. We devise creative solutions to problems, find new ways of doing things, and trust colleagues who are doing so too. We are brave and feel empowered to take the initiative. We ask ourselves: is what I’m doing authentically Macs?
• Tread thoughtfully: We are considerate, empathetic and try to put ourselves in our customers’, suppliers’ and each other’s shoes. We support local and find ways of having less negative impact on the planet. We find ways of having positive impact on people and communities. We are fair, and we do the right thing.
• Go the extra mile: We know that creating a perfect involves going that bit further. We imagine the best feedback we can get and set out to earn it. We take ownership and accountability – it’s yours, not someone else’s, problem. We step up and help our teammates when they need us.

What you’ll do

Functional leadership

• Develop, own and execute a global e-commerce strategy that delivers year-on-year growth, both in terms of transaction volume (bookings) and value (sales).
• Own the e-commerce P&L; deliver against online sales and growth targets.
• Be the functional expert in the business on all things e-commerce, utilising your industry knowledge and connections to develop Macs’ capability and build competitive advantage.

Product merchandising

• Curate the product catalogue in each market.
• Lead product merchandising strategies to maximise sales in each market, including promotion, placement, content enhancement and introduction of ancillary revenues.
• Collaborate with the Travel Product team to ensure tour offerings meet customer demands and new product is developed in line with customer browsing and purchasing behaviours.

Analytics & CRO

• Define e-commerce KPIs and performance dashboard.
• Utilise data analytics to track and report on KPIs, monitor customer behaviour, and drive informed decision-making.
• Plan, undertake and evaluate a programme of Conversion Rate Optimisation (CRO) and feedback into the web development roadmap.

Customer journey optimisation

• Implement triggers and automations that prompt valuable actions at key moments in the customer journey (emails/notifications).
• Improve user experience to drive conversion and satisfaction.

E-commerce operations

• Optimise and ensure smooth running of all operational aspects of the e-commerce platform, from the payment gateway to the booking process.

Tech collaboration

• Provide commercial input on user experience initiatives, ensuring that business goals align with user needs.
• Act as the commercial liaison for Tech, defining business requirements for UX and tech projects related to website functionality, new features, and optimisations.

What you’ll bring

• Proven track record delivering growth through e-commerce for consumer brands, preferably in retail or travel sectors
• Previous experience owning commercial targets from digital platforms (app, web)
• A serious love of online data and experience of all the sources of online data insight
• A passion for web development and user experience, with examples of launching new sites
• Experience of developing mobile apps for e-commerce
• An understanding of developing e-commerce sites for international markets (ex-UK)
• Strategic vision, strong problem-solving abilities and demonstrable commercial acumen
• Excellent stakeholder management, shaping and driving informed decision making across the business
• An ability to identify and deliver effective change, build a strong collaborative team and a best-in-class e-commerce function
• A passion for the outdoors and active travel

The knowledge and skills we’ve listed represent “the perfect candidate”. No one’s perfect and we know the ‘confidence gap’ can stop brilliant people applying. If you think you’ve the skills, experience, and mindset to succeed in this role, and love the sound of this opportunity please apply, we’d love to hear from you.

You could belong here

To deliver adventures for more than 100,000 customers we need to build a company that’s reflective of their diversity. We’re building an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work and be proud to belong. And we offer office or hybrid working – whether to help you meet other commitments or to help you strike a great work-life balance.

What we’ll offer

As well as your salary;

• ANNUAL LEAVE: We’re an inclusive employer and celebrate diversity. We want you to be able to take holidays that matter to you, so 8 public holidays are included in your annual leave allowance of 33 days, which increases to 35 days after 5 years’ service.

• BIRTHDAY BOOSTER: An extra day off on your birthday!

• PENSION: We offer a contributory pension scheme.

• DISCOUNTS: You are eligible for great discounts on Macs Adventure trips!

• TRAVEL INSURANCE: We provide you and your spouse/partner/children with annual worldwide travel insurance.

• FLEXIBLE WORKING: A flexible work culture – you’ll be able to work from home as well as coming into our hub office in Glasgow 3 days per week to collaborate with colleagues.

• GET TOGETHERS: Regular team, management, & leadership meetings/retreats.

• CULTURE: An innovative, fast growth, international and solution focused culture, where we work hard to embed our values across the business.

• L&D: We support your self-guided learning journey to make the most of your strengths.

• WELLBEING. We’ll support you in looking after your health and wellbeing so you can do your best work.

• TRAVEL: Occasional international travel may be required.

• IMPACT: The opportunity to make a difference in people’s lives and the planet.