Campaigns & Social Executive

Blackburn, Lancashire
Daniel Thwaites – Head Office

We’re looking for a passionate Campaigns & Social Executive to join our central marketing team. If you’re a creative storyteller, an expert in social media, and have a love for travel and food, this role is for you. You’ll play a key role in planning and delivering compelling campaigns, working alongside photographers, videographers, and local collaborators to bring our brand to life.

Your day-to-day activities will include:

Campaigns & Content Creation

• Work with the Campaigns Lead to plan and execute engaging marketing campaigns that align with seasonality, commercial objectives, and the unique stories of Thwaites.
• Create compelling narratives and content for use across the website, PR, social media, paid search, email marketing, and print materials.
• Gatekeep our central campaigns and social plan, ensuring it’s regularly updated and shared via weekly updates with the team and key stakeholders across the business.
• Develop campaign launch packs and guidelines to ensure clear communication and alignment across teams.
• Support the Campaigns Lead by creating clear and concise campaign briefs for internal and external teams.
• lead the creation of landing pages for SEO, working closely with our agency while taking a hands-on approach to implementation and optimisation.

Social Media

• Take the lead in coordinating our social media feeds, ensuring campaigns, seasonality, and brand storytelling are at the heart of our content.
• Collaborate with local teams and content creators to showcase authentic and engaging content.
• Ensure consistency in brand messaging and tone across all digital channels.

Stakeholder Collaboration

• Work closely with chefs, GMs, Heads of Sales, and cenTral teams to manage key commercial objectives, including Christmas.
• Liaise with internal experts and external partners to enhance the reach and impact of campaigns.

Who are we looking for:

• Exceptional writing skills – you can craft engaging, persuasive content that captures attention.
• Campaign experience – you understand how to plan and execute marketing campaigns that drive results.
• Social media expertise – you know what works on different platforms and can create content that resonates.
• SEO & digital knowledge – experience in creating optimised landing pages and working with agencies to enhance search performance.
• Attention to detail – you’re meticulous and ensure all content is polished and on-brand.
• Energy & enthusiasm – you bring positivity, creativity, and passion to everything you do.
• Experience with WordPress (or a willingness to learn) would be a bonus.

If you’re a storyteller at heart, thrive in a fast-paced environment, and have a passion for food, travel, and social media, we’d love to hear from you!

In return, we are offering a rewarding role with scope for career progression along with;

• A fun environment where you will receive the training and support to develop and progress.
• 36.25 hours working week.
• Enhanced maternity and paternity pay.
• Health cash plan with access to discounted perks.
• 33 days annual leave.
• Discounted accommodation, food and drink in our beautiful properties across the country.
• Pension & Life assurance with access to high street discounts.
• Wagestream – Ability to access up to 40% of your wages as you earn them.
• Long service awards, including free meals and free stays with your friends or family.