Tesco Media Onsite and CRM Strategy and Consulting Senior Lead

EngineeringUK
Tesco Media Onsite and CRM Strategy and Consulting Senior Lead

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.

dunnhumby powers Tesco Retail Media UK through a fully dedicated team, working closely integrated with Tesco teams, business strategies and planning processes.

What you’ll be working on

We’re looking for a Senior Media Strategy & Propositions Lead focused on Digital and Personalised retail media within our Tesco Retail Media UK team. This role will support the continuous and long-term development of our digital and personalised media propositions across Tesco Marketplace, the Tesco Groceries & Clubcard App, and In Store Scan as you Shop.

Supporting the Strategy & Propositions and Retail Media leadership team, you will collaborate with colleagues across key business areas to formulate, develop and deliver our strategic retail media initiatives to market. You will also maintain an up-to-date understanding of key market trends and competitor digital retail media offerings.

What we expect from you

• Subject matter expert on Digital & Personalised retail media, contributing to articulating the strategic vision through written, visualised and spoken communications (including end-to-end workflows, presentations and consultancy recommendations) to our UK, ROI and Tesco Group businesses.
• Support and lead elements of our Digital & CRM Media Proposition development strategy including Web & App, Tesco Marketplace, Clubcard Personalised Rewards, Scan as you Shop media and dunnhumby Sphere, prioritising using best practice frameworks.
• Forge strong collaborative relationships with peers across key business functions including Mobilisation, Online Technology & Product, Customer, Sales Enablement, Client Services, Optimisation, Legal and Procurement teams.
• Support go to market for Now, Next and Later phased Proposition development, including internal training and colleague upskilling, and external go to market including webinars and trade shows.

Necessary Qualifications

• Bachelor’s degree or equivalent in any relevant subject.
• Demonstrable experience in Retail Media or Media Planning (especially digital) across marketing, selling and servicing within complex, multi-channel, multi-site retail clients or Media Agencies.
• Adept with numbers, calculations, data visualisation and compelling insight to action storytelling, including advanced Excel & PowerPoint skills.
• Good working knowledge of the application of enabling technologies for media and broader customer experience (e.g. Ad Tech, Ad Servers, Identity solutions).

Preferred Qualifications

• Working knowledge of Change Management frameworks and / or Product development principles including Agile, Kanban, MoSCoW Prioritisation Frameworks.
• Experience working in the retail and / or CPG industry.
• CRM and/or loyalty rewards scheme experience.
• End to end project / programme management experience.
• Experience of working in similar regional or global roles with large organisations.

What you can expect from us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.