Multi-Channel Marketer Apprentice with Homefair Blinds & Shutters

Seaham, County Durham
Homefair Blinds & Shutters
With over 20 years of experience in the industry, we have established ourselves as a trusted provider of custom-made blinds, shutters, and shades throughout the North East & North West. We are looking for a Content Creator to write and publish various types of pieces for our company’s web pages, like; articles, eBooks, and social media posts.

Content Creator responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business. Please share samples of your work (portfolio or links to published articles) along with your application.

Ultimately, you will help us reach our target audience by delivering both useful and appealing online information about our company and products.

Responsibilities
Research industry-related topics
Prepare well-structured drafts using digital publishing platforms
Create and distribute marketing copy to advertise our company and products
Interview industry professionals and incorporate their views in blog posts
Edit and proofread written pieces before publication
Conduct keyword research and use SEO guidelines to optimize content
Promote content on social networks and monitor engagement (e.g. comments and shares)
Identify customers’ needs and recommend new topics
Coordinate with marketing and design teams to illustrate articles
Measure web traffic to content (e.g. conversion and bounce rates)
Update our websites as needed
Reporting

Requirements and skills
Proven work experience as a Content Creator, Copywriter or similar role
Portfolio of published articles
Hands-on experience with Content Management Systems (e.g. WordPress)
Excellent writing and editing skills in English
An ability to fact-check long-form content pieces
Time-management skills
Familiarity with SEO

What training will the apprentice take and what qualification will the apprentice get at the end?

ITEC’s expert tutors, coupled with mentors in the workplace, will provide training in the following:
Digital Marketer Level 3 Apprentice standard
How to define, design, build and implement digital campaigns across a variety of online and social media platforms
Marketing principles
Principles of coding
Search marketing, search engine optimisation, web analytics and metrics
Mobile apps and pay-per-click marketing
Level 2 English and maths will need to be achieved, if not already, prior to taking the end point assessment

Job Types: Full-time, Apprenticeship

Pay: £13,455.00-£17,940.00 per year

Benefits:
Company events
Company pension
Work from home

Education:
GCSE or equivalent (preferred)

Work Location: In person

Reference ID: Multi-Channel Marketer Apprentice